1. KCTCS BOARD OF REGENTS AMBASSADOR TRAINING
DECEMBER 1, 2016

2. Why? 2015/16 business champions advocacy efforts.
2009/10 advocacy campaign workshop.
2015/16 business champions advocacy efforts.
Need for ongoing, proactive advocacy communications. B*

3. Ambassador Roles You serve to make a difference and inspire others.
You are Community Leaders.
You serve to make a difference and inspire others.
You are true “Ambassadors.” B*

4. Ambassador Roles Enhance public understanding and appreciation.
KCTCS Values, Vision and Mission.
KCTCS Goals for
KCTCS Accomplishments.
Sustain and improve reputation.
Quality and program distinctiveness.
Advocate for KCTCS.

5. Communications Planning
Your personal communications plan.
Positioning and Networking.
External stakeholders.
Internal audiences.
Messaging.

6. Messaging 7 Key Questions
Good Messaging – the core of effective communications.
7 Key Questions
Who's the recipient?
What are you communicating?
What action do you want?
What is the right tone?
When is the right time?
What frequency?
What channel/medium?

7. Tools: Channels and Platforms
Non-personal channels.
Mass media.
Personal Channels.
Face-to-face. .
Meetings/events.
Social Media. .

8. Tools: Channels and Platforms
Social Media Platforms.
Facebook: Primarily social.
Twitter: Links and news sharing.
LinkedIn: professional social networking platform.
How Tos.
Include KCTCS Board of Regent responsibilities in profile.
Share links as provided by Dr. Box in communication briefs.

9. Tools: Channels and Platforms
Resources.
KCTCS Profile.
KCTCS Infographic.
KCTCS Points of Pride.
KCTCS Website – Fact book.
Power Point Slide Commercial.
KCTCS Lapel Pin.

10. Kentucky Community and Technical College System
Commercial
16 colleges
More than 70 locations

11. Accomplishments Commercial
Consolidation of 28 colleges to 16 Completed more than 48 capital projects Introduced more than 1700 new occupational programs Largest provider of higher education and workforce training in the state: 107,000 students (nearly 20% increase since ) State’s largest provider of online education. More than 55,000 enrolled. Tripled the number of associate degrees awarded (since 2000) Increased the number of certificates tenfold (since 2000).

12. Accomplishments Commercial
Offers a large number of occupational programs, many of which can be completed in four months or less and pay salaries of up to $60,000. Trains 82% of Kentucky’s skilled trades workers in fields like construction, lineman, HVAC, plumbing and welding. Awards 69% of the state’s allied healthcare credentials Educates 80% of Kentucky-trained firefighters. Has served and changed the lives of nearly 835,000 Kentuckians since 2000.

13. Effective Personal Communications

14. Effective Personal Presentation

15. The Elevator Speech History/Purpose. Definition.
An elevator speech is a clear, brief message or “commercial” about you. It communicates who you are, what you're looking for and how you can benefit a company or organization. It's typically about 30 seconds, the time it takes people to ride from the top to the bottom of a building in an elevator.

16. The “Elevator Speech”

17. The Elevator Speech De-Coded
It says who you are and what your organization does.
It highlights your organization’s benefit to society and how it’s differentiated from competitive institutions.
It interests the listener in learning more about your organization.

18. The Elevator Speech De-Coded
An elevator speech should take no more than 30 to 60 seconds to deliver.
Content should be updated and revised as things evolve.
It normally ends in an “ask.”

19. ADVANCE AVOID Straightforward language Jargon Benefits
Life story of the organization
Macro concepts
In the weeds detail
Soft sell
Hard sell
Results
Process

20. Practice Your Elevator Speech

21. Final Advice ACT as you want to be perceived.
ALIGN Actions and language with institutional values.
SHOW your pride in the KCTCS Mission (Passion).
BE VISIONARY – Deal with the 'Now' but FOCUS on the future.
GET STARTED – Reach out. Help is always available.