1. Excelsior Chocolate Products

2. NAME: Dreamland SELLING PRICES: 3 Euros ADVERTISING AGENCY: James Watson and Associates ADVERTISING MEDIA: Internet adevrts MAIN OUTLETS: Supermarkets

3. TARGET MARKET: People in the middle-income group ADVERTISING AGENCY: James Watson and Associates ADVERTISING MEDIA: Internet Adverts MAIN OUTLETS: Supermarkets

4. SLOGAN: “FOR A BALANCED DIET GET A CHOCOLATE IN BOTH HANDS” FAMOUS PERSON: “Mr. Bean” Rowan Atkinson

5. TV ADVERT: ”Mr. Bean buys a chocolate before a concert and during the concert he eats it and all the people start to pile around him because they want the chocolate bar”. SPECIAL EVENT: “In the commercials to promote the concert of One Direction”