1. Network Optimizer Optimize Your Business & Cloud Networks

2. Your Business Opportunity
Leveraging new applications to improve operations and customer experience
Your business challenges
Applications running slowly on your network
Reluctance to roll out new applications – unsure if sufficient bandwidth
Limited visibility to diagnose and resolve network performance issues
Avoiding costly network upgrades to add more bandwidth
WAN Optimization solutions costly to implement across multiple locations
Ensuring critical applications get the prioritization required
Effectively load balancing across multiple paths
Based on what we learned at our last meeting:
Your business can benefit from leveraging the new applications that can improve your operations and improve the customer experience.
But with that opportunity comes some challenges (Insert the Business challenges you prospective customer shared with you at a previous meeting). Listed above are some of the common issues many retailers have in common. You should focus on those issues most pressing to your customer.

3. Many Solutions Solve only part of the Problem
Tune MPLS CoS
Policy Based routing
Internet circuits
Local BoB
Implement load-balancers
Deploy ADCs
WAN Optimization
Constantly tweak router policies
Tune MPLS CoS
Install shapers
Netflow collector
Upgrade Bandwidth
Local BoB
Businesses typically try a number of solutions to deal with these challenges, such as tuning Cos, policy based routing, adding Internet circuits, WAN optimization and upgrading bandwidth. But implementing an assortment of solutions can quickly become complex to manage and drive up the cost of the network. Network Optimizer provides a more holistic and cost effective alternative.
Change Your Telco
Caching and pre-population
Complexity
Costs
Content Delivery Networks
Block social media and video traffic
Add visibility probes on
data centers

4. Network Optimizer Service Definition
What if you could optimize application performance without adding bandwidth across your network?
With network optimizer you can view and gain control of your application performance by making real-time adjustments to optimize application performance throughout your network.
Add Dynamic WAN Path Selection, and you can identify the best path for each application and preselect a failover path ensuring your mission critical applications run at peak performance.
Here is a simple definition of what the Network Optimizer service is.
Simply stated, this service optimizes the application performance across your network with three key features:
Application Visibility
Application Control
Dynamic WAN Path Selection
This service supports MPLS, IPSec VPN or Internet networks. These can be deployed on an EarthLink network or in conjunction with a third party network.

5. Network Optimizer Delivers Business Value
Assure Application Performance
Improve Customer Experience
Gain economies
Gain visibility and control of your applications’ performance over your network
Confidently deliver all applications to offer great service to your customers
Optimize your current network without the expense of adding more bandwidth
With EarthLink Network Optimizer, you….
Assure Application Performance
Improve Customer Experience
Gain economies

6. Key Features – Network Optimizer
Application Visibility
Customize dashboards for all applications via myLink portal
Monitor, troubleshoot and set alarms with real-time dashboards
View quality of service score per location for jitter, latency, packet loss 1
Application Control
Prioritize applications on a per session basis
Set minimum performance benchmarks per application session
Adjust automatically to preserve prioritization 2
Listed here are the key features of Network Optimizer
Dynamic WAN Path Selection
Select the best path for each application
Separate critical traffic from other traffic
Dynamically reroute critical traffic when primary route congested 3

7. More than a Tool You’re Given, it’s a Tool You Create
Visibility & Control
A single pane of glass
Centralized management
A customizable app
Personalize User Interface
Build Your Own Dashboards
You set what you see on your dashboard
Set your controls
Network Optimizer includes the myLink portal. The portal delivers anytime access to all your applications on a location basis for your network environment. You get complete visibility and Customization for your dashboard
More than a Tool You’re Given, it’s a Tool You Create

8. Customize your solution to…
Right Size Your Network 1
Network Diagnostics
Move Workloads to the Cloud
Cloud Express
Cloud Assessment
Cloud Migration 2
Select the WAN that is
right for your Business
MPLS
IPSec VPN
Hybrid WAN today and SD-WAN in the future 3
You also get to customize your solution to meet your most pressing business needs….
Our professional services team can help evaluate your network, recommend a right-sized design
Our professional services team can als help you identify which workloads to move into the cloud, what type of cloud environment is best (public, private, hybrid) and which 3rd party cloud provider is your best choice given your business & application requirements. We can also help you to migrate your workloads into the cloud.
We can also help you determine which WAN architecture is best for your business: MPLS, IPSec VPN or a Hybrid WAN. Our Hybrid WAN combined with Network Optimizer and Cloud Express builds the foundation for you SD-WAN of the future. (SD – Software Defined)
Our managed solutions can help you refocus your operations staff by freeing up your ”dead money”
We can provide additional security services to help protect your brand, and help keep you PCI compliant
Lower Your Burden of Management 4
Managed Network
Protect Your Brand
Managed Security
PCI Compliance Solutions
Security Diagnostics
Compliance Diagnostics 5

9. Sample Configuration

10. Helping you achieve key benefits
Let’s discuss further how your business can benefit from Network Optimizer
In summary – an EarthLink Network Optimizer offers some very key benefits:
Application performance to improve business operation and the customer experience
Significantly lower costs than alternative WAN optimization solutions – The leading provider Riverbed costs more than a $1,000 per location
Under $70 Per location with applications visibility & control
Under 100 per location when adding Dynamic Path selection to application visibility and control
Next Steps? Let us help you by proposing a Network Optimizer solution for your business
Improve Customer Experience
Application Performance
Reduce Costs