1. Advertising & Media Unit 5
STRATEGERIE
Advertising & Media
Unit 5

2. Rules You will work in teams of three students
Groups will be randomly selected
Each group will develop an ad concept for the product shown on the slide
Each group will randomly select a strategy
Groups will have 3 minutes to prepare their strategy
Groups will “pitch” their concepts to the class
Points will be awarded if the class can guess the strategy used

3. In case of any ambiguities:
I AM THE DECIDER!

4. CHOCOLATE BAR

5. MEDICAL PRODUCT

6. CELL PHONE

7. FAST FOOD RESTAURANT

8. CAR DEALERSHIP