1. How to find out what your audience believes... BEFORE you speak.
Audience Analysis
How to find out
what your audience
believes...
BEFORE you speak.

2. Audience Analysis is
The collection and interpretation of data on the demographics, attitudes, values, and beliefs of the audience obtained through observation, inferences, questionnaires, or interviews.

3. Demographic Analysis
Goal Focused Analysis

4. Demographic Questions
Place audience in identifiable groups:
I see myself as a (a) democrat
(b) republican
(c) independent
I am
(a) an only child
(b) have one to three siblings
(c ) have more than three siblings

5. What You Learn from Goal-Focused Analysis
Audience’s Understanding of your topic
Audience’s Attitudes, Beliefs and Values
But, as you consider your questions, think about how you can actually USE the answers to prepare your speech

6. When putting together a goal-focused questionnaire…

7. Rules to Remember Word your questions to avoid bias
Focus on only one issue per question
Allow several possible responses
Word your question clearly
Avoid negative language

8. Types of Questions That Work:
Multiple choice
Ranking questions
True-False or Yes-No
Frequency questions
SOME open-ended questions

9. Goal-Focused Questions look like this:
How do you feel, in general, about gun control:
____ A. Strongly favor more control
____ B. Mildly favor more control
____ C. Mildly favor less control
____ D. Strongly favor less control

10. At what age should children be given their own cell-phone?
___A years old
___B years old
___C years old
___D. After 13 years of age

11. Ranking Questions
Rate your knowledge of supplements used to build muscle mass: (1 = little 5 = a lot)
Circle a number

12. True/False questions
How do you feel about this idea:
Stem cells should not used to do experiments because they are cultivated from embryos.
______ True ______False

13. Frequency Question:
How often have you smoked marijuana in the last year?
A. One time C. over 10 times
B times D. not at all

14. Yes/No questions
Are you familiar with what an ESL program is?
_____ yes
______ no