1. Authoring Interactive Content
Maarten Heilbron
October 16, 2002

2. Bell ExpressVu Launched September 1997
wholly owned by BCE
All digital service, over 300 channels
2 to 3 times more than cable
1.2 million subscribers
Canada’s 4th largest BDU

3. Interactive Platform OpenTV iTV services launched September 2001
Echostar STBs (3100, 5100)
370K interactive subs*
Performance exceeds expectations
* according to Broadband Bananas

4. Interactive Applications
One-way, broadcast distribution
communication protocols in development
Virtual channel services
Valuable and fun

5. Development Environment
Standard OpenTV SDK
SDK (U$ 5,000 + U$ 1,000)
Streamer (U$ 9,000 + U$ 1,500)
Target Decoder (Pace STB) (U$ 2,000)

6. Development Environment
Development Lab (simplified)

7. Launch Pad

8. i Weather

9. LudiTV Games

10. i Trivia

11. i Horoscope (coming November 11)

12. Process Definition Design and Prototype (4-8 weeks)
Market Research, Business Plan
Design and Prototype (4-8 weeks)
Functional Requirements
Usability Testing
Development (2-6 months)
Testing (3-4 weeks)
Deploy

13. mheilbron@expressvu.com 416 383 6590
Contact