1. Introduction to Academic English Business and Economics Students
Proposal Report
Introduction to Academic English
for
Business and Economics Students
Weeks 6-10

2. In this module you will:
Identify a business problem
Develop a focus question
Write and carry out a survey
Collect and collate the data
Write a proposal to solve this problem using evidence from your survey
Deliver your proposal in a presentation and a report
IAEB: Boylan

3. Module 2 Outline Week Lesson 1 Lesson 2 6
Importance of Market Research
Practice Survey
Presentation Skills
Collating & Using Data
Developing Good Visual 7
Focus Questions
Midterm Scenario
Designing Survey Questions - Practice
Designing Survey Questions – for the Midterm exam
Introduction to Report Writing 8
Selecting Useful Questions
Choosing Speaker Roles
Carrying Out the Survey
Practice Proposal Report
IAEB: Boylan

4. Module 2 Outline (cont.) Midterm Exam Week
Lesson 1
Lesson 2 9
Practice Proposal Report
Collating and Analysing the Data
Designing the PowerPoint Slides
Practising the presentation
Editing the PowerPoint Slides
Completing the Proposal Report Outline 10
Part 1 Proposal Report
Part 2 Presentations
Midterm Exam Week
Remember! Your midterm exams marks come from 3 areas:
your recommendation report
your presentation
meeting your deadlines
IAEB: Boylan

5. In this lesson you will:
Read and discuss why marketing surveys are useful
Practice asking survey questions
Identify and use helpful business-based vocabulary
Homework: Complete the practice survey by asking family and friends.
Next Lesson: Bring a laptop to class
IAEB: Boylan

6. Task 1:
ec.wccnet.edu Now turn to the reading about market research in your booklet.
IAEB: Boylan