1. Propaganda
The use of a variety of communication techniques and emotional appeals that manipulate the audience:
To accept a particular belief or opinion
To adopt a certain behavior
To perform a particular action

2. Historical Propaganda
The great masses of the people will more easily fall victim to a big lie than to a small one. – Adolf Hitler Mein Kampf
Victory or Bolshevism

4. Fundamentals
Propaganda is information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.
Bias is a personal and often unreasoned judgment for or against one side or perspective in a dispute.
Assertion is an enthusiastic or energetic statement presented as a fact, although it is not necessarily true. They often imply that the statement requires no explanation or back up, but that it should merely be accepted without question. Assertions are commonly used in advertising and propaganda.

5. Examining Eight Types of Propaganda

6. Bandwagon
The idea that everybody else is doing it, or everyone supports this person or cause, so you should too.
Bandwagon plays off the human desire to be accepted.
Example: Coca-Cola Ads portray young people having fun at a party

7. Bandwagon Key words to watch: Everyone Ours Yours We Us
Don’t miss out!
Sweeping the Nation
Call or Act Now!
What are you waiting for?
Join the sensation!

8. Testimonial
The celebrity endorsement of a philosophy, movement, candidate, or product.
Example: Tiger Woods, Roger Federer, and Thierry Henry for Gillette razors

9. Transfer
The use of words or symbols that will transfer your feelings about one image to the product being sold.
Types of Transfer
Patriotism
Sex Appeal
Love or Popularity
Power and Fame
Money and Wealth

10. No Product Connection in Transfer
Often, there are no clear representational connections in contemporary advertising.
One of the common traits of print advertising is of the naked or sexually suggestive person selling a product. Mostly used to attract men (so women are used) but does also happen the other way around

13. Glittering Generalities
Uses appealing words and images to sell the product; Generally accepted virtues are used to stir up favorable emotions.
Words such as democracy, family values, rights, or American are used in a positive sense.
If you buy this item, you will be using a wonderful product, and it will change your life.
Example: Blue Bell ice cream’s slogan, “Blue Bell homemade ice cream tastes just like the good old days!”

14. Name-Calling
Ties a person or cause to a largely perceived negative image.
Example: Anti-Bush ad commenting on his intelligence level.

15. Name-Calling

16. Name-Calling

17. Fear Presenting a dreaded circumstance of a choice or action.
Example: NotEvenOnce.com ad promoted by the Montana Meth Project.
A recent study notes that this ad campaign has reduced teen Meth use in Montana by 45%. This ads’ effectiveness has prompted the Federal Government to run the ad in other states.

18. Plain Folks
The candidate or cause is identified with common people from everyday walks of life.
Example: Dove ads using real women to show sell their firming cream

19. Plain Folks

20. Card Stacking
A type of propaganda that tells all the positives about a product, person, etc. without telling any of the negatives. It is usually “word heavy”.