1. Move Update Starting the Clock
Date of First Mailing on or after Nov 23, 2008
Does
mailpiece bear an
alternative address
format ?
Address does not have to meet Move Update standard
Yes No
Was
address directly
acquired from your
customer within 95
days ?
Continue to use existing address for remainder of 95 days - address currently meets Move Update standard
Yes No No
Was
each address used
in mailing exposed to a Move Update method within
95 days ?
Was
address matched
to a New (COA)
record ?
Was
updated address
applied to
mailpiece?
Address currently meets Move Update standard
(Speaker Note: Bold text below is the exact language within each box above)
Here is a flowchart to help you understand how the 95 day clock starts when you perform Move Update on the addresses you mail to. Let’s go through this together: Date of First Mailing on or after November 21, 2008:
The first question to ask is: Does mailpiece bear an alternative address format? Remember? It’s that “Jane Doe or Current Resident” format we reviewed earlier. If yes, going to the “green light“ box to the right: Address does not have to meet Move Update standard. You are good to go – no further action is necessary.
If the answer is “No”, then going down to the next box the second question needs to be asked: Was address directly acquired from your customer within 95 days? We give you a 95 day grace period for those addresses you get directly from your customers you are mailing to. If your answer is yes, going to the “green light“ box to the right: Continue to use existing address for remainder of 95 days - address currently meets Move Update standard. Here again, you are good to go – no further action is necessary for this mailing.
(Don’t Click – See next slide’s notes for continuation)
Yes
Yes
Yes No No
Address does not meet Move Update standard