2. GRABONE
JULY 2018

3. THE NO1 DEAL SITE IN NZ!
GrabOne’s unique audience for July was 453,000. It remains in the top 10 sites of the e-commerce category, and holds it’s place as the number one deal site in New Zealand. The site has almost three times the audience when compared with Groupon.
A high percentage of the audience are family-oriented, with almost half being adults with children.
SOURCE: Nielsen Online Ratings July 2018, *Nielsen CMI Fused Q Q1 18 May 18 TV/Online - NZME.

4. GrabOne has shown consistent engagement throughout 2018, so far.
SITE PERFORMANCE
During the month of July:
The average number of unique browsers that visited GrabOne’s site was 54,400 per day
The total number of page views was 5,924,300
The average amount of time spent per page was 49 seconds
The average amount of time spent on the site per session was 2 minutes, 33 seconds
GrabOne has shown consistent engagement throughout 2018, so far.
Looking at the site traffic, users of the site flick through at least three pages per session.
SOURCE: Nielsen Market Intelligence Domestic Traffic Dec 2017 – Jul 2018

5. DEMOGRAPHICS AND ATTITUDINALS
65% of the GrabOne audience are female
Auckland –
36%
The GrabOne audience are mostly years old, and over a third are millennials 9%
Waikato –
2 out of 5 are parents and half live in households with children – they put the needs of their kids before their own.
12%
– Wellington
Users of GrabOne are over two times more likely to also browse the online platforms for the following brands:
Briscoes
Smiths City
Harvey Norman
Rebel Sport
JB Hi-Fi
Farmers
Warehouse Stationary
Noel Leeming
13%
– Canterbury 5%
– Otago
77% of GrabOne users live in the North Island.
23% of users live in the South Island.
SOURCE: Nielsen CMI Fused Q Q1 18 Jun 18 TV/Online - NZME.

6. TECHNOLOGY: HEAR IT SEE IT BUY IT
TRADITIONAL SHOPPING IS OUT THE WINDOW
It’s quicker and easier to Uber than to wait in an queue for a taxi.
Video calling as an easy alternative to seeing someone in person.
Money is at their fingertips through online banking.
Will even use their smartphone to find love.
Technology has changed the way we have always done things.
As adapters of modern technology, GrabOne users shop differently.
The GrabOne audience may be influenced at any point in their decision making process by online targeting, as they are likely to be brand agnostic and have fractured, multi pronged path to purchase.
HEAR IT
SEE IT
BUY IT
Radio
Print
Online
Shopping online is convenient and efficient, and fits in with the modern, busy lifestyle.
GrabOne users may never make it into a physical store. They may do all their researching and ordering online, after seeing or hearing about what they want in the newspaper or on the radio.

7. GRABONE: MEDIA CONSUMPTION
What do we know about the media consumption habits of GrabOne users, during the typical weekday?
Radio is strong in the morning, with about half tuning in between 6-9am – probably while driving to work.
Newspaper consumption is also high at this time. 1 out of 4 browse the daily paper before 9am. They may do this while drinking their morning coffee.
Our GrabOne audience can be reached throughout the weekday. Internet is our strongest medium overall, with most people being online in one form or another throughout the day. In today’s media world, people typically engage with more than one medium at a time.
Internet usage peaks in the evening, with 4 out of 5 GrabOne users being online between 6-10pm – possibly while also watching TV
SOURCE: Nielsen CMI Fused Q Q1 18 Jun 18 TV/Online - NZME.

8. GRABONE: ONLINE CONSUMPTION
What do we know about the online consumption habits of GrabOne users, during the typical weekday?
Online shopping peaks in the evening, with 1 out of 4 GrabOne users doing so between 6-10pm. They may do this while watching TV/Video content online and browsing social media platforms
SOURCE: Nielsen CMI Fused Q Q1 18 Jun 18 TV/Online - NZME.