1. HD Voice Is Ready – Are You?
HD in Action
HD Voice Is Ready – Are You?
David Frankel, CEO

2. Succeeding with HDVoice
What We Already Have
What Nobody Wants
Interoperability Status
Marketing Approach
Ready for Action

3. What We Already Have Most IP-PBX’s and Endpoints are HD-Capable
Most existing LANs & WANs have bandwidth
Bandwidth(G.722) == Bandwidth(G.711)
Conferencing Benefits of HDVoice are well-known
Easier to identify who is talking
Better understanding of accented speakers
Distinguish words during double-talk
Overcome noise & other impairments
Better recordings (webinar playback) & transcriptions
Less repetition

4. What We Already Have
Everybody loves HDVoice when they hear it: We need to DELIVER!
Most people are aware of impairments that make it difficult to READ Audio impairments can be just as debilitating but are not commonly recognized at least consciously
Most people are aware of impairments that make it difficult to read. Audio impairments can be just as debilitating, but are not commonly recognized (at least consciously).

5. What Nobody Wants Extra effort to enable HD
Special dialing codes to connect in HD
Different phone numbers for HD endpoints
Advance preparation for HD calls
Audio artifacts / other issues when connected
Extra cost for HD!

6. We Need Interoperability
Service Provider
Gigaset AudioCodes Cisco Polycom Shoretel snom Avaya
We have what we need to get started.
Still pending: adoption of peering for SIP connections.

7. Marketing Approach HD is a “natural” evolution of communications
In every other technology domain, things get BOTH better AND cheaper with time!
Voice is due for an upgrade!
HD is a “feature” that should be part of every offer
Make it one element of a growing suite

8. We Need No Extra Charges
G.722 uses the same bandwidth as G.711
End-points and PBX’s are already capable
SIP connections are CHEAPER than PSTN
ZipDX charges for wideband are DISCOUNTED
We offer additional features to SIP callers

9. HDVoice in ZipDX Feature Bundle
HDVoice makes conferences better, of course
Conference status displayed on SIP phones
No-codes conferencing, security, on-line controls & administration, websharing
Our latest addtion is real-time transcription
Automated or human
Serves as “index” to conference recording
Scroll or search; click-to-listen
Sounds better & more accurate in HD
Viewable during meeting & afterwards
Extremely cost-effective

10. HDVoice is Ready If you’re a Service Provider:
Enable SIP and G.722 connectivity
Price it appropriately
Integrate with “apps” (e.g., ZipDX)
If you’ve deployed an IP-PBX:
Enable HDVoice & connect to “HD apps”
Demand HD connectivity from your providers
If you’re upgrading equipment:
Specify HDVoice capability