1. CABA MARCOMM PLAN

2. CABA Vision and Mission
CABA accelerates growth in the connected home and intelligent buildings sectors.
CABA MISSION
CABA promotes thought leadership empowering organizations and individuals to make informed decisions about the integration of technology, ecosystems and connected lifestyles in homes and buildings. 2

3. CABA Goals
To bring together a community of experts that evaluates and conveys trends and best practices advancing applications, technology and integrated systems.
To assist CABA members increase market share by providing timely, relevant products, services and knowledge.
To develop networking opportunities, multi-disciplinary partnerships and strategic alliances between CABA members and external stakeholders.
To ensure CABA operates as an agile organization with a “best-in-class” governance and management team. 3

4. CABA Strategic Imperatives
Increase CABA’s influence and leadership role in the connected home and intelligent buildings landscape regarding its analysis and sharing of market shifts, technology trends and data sharing.
Increase membership retention, growth and participation in the Association, through research, information, networking and marketing.
Simplify CABA’s knowledge base and streamline core offerings to deliver these assets as a business opportunity and provide more value for corporate, institutional and public stakeholders.
Enhance the CABA Board and Council composition of influential thought leaders and decision makers to govern the organization, develop appropriate policies and succession plans. 4

5. CABA Marcomm Plan The key objectives are: External Relations
Member Engagement and Retention
Member Recruitment
Research Funder Recruitment
Research Product Sales
Branding Information
Communicate Purpose and Value 5

6. CABA Marketing Plan The broad strategies include: Branding
Segmentation
Content Marketing
Communications
Online Marketing
Social Media 6

7. CABA Marcomm Task Force
Evan Cropper, Current, powered by GE
Dan Niewirowicz, Cyber Power Systems (USA), Inc.
Janine Davison, Intel Corporation
Keith Tamboer, James Brehm & Associates
Stephen Becker, Kimberly-Clark Professional
Rimes Mortimer, Microsoft Corporation
Rawlson King, CABA
Greg Walker, CABA
Ron Zimmer, CABA 7

8. CABA Working Groups and Members
Building Awareness and External Relations
Stephen Becker, Kimberly-Clark Professional – Chairman
James Brehm, James Brehm & Associates
Carl Ford, James Brehm & Associates
Kevin McNamara, LG Electronics USA, Inc.
Norman Adkins, Southwire Company, LLC
Rawlson King, CABA
Greg Walker, CABA
Ron Zimmer, CABA 8

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10. CABA Working Groups and Members
CABA Membership Retention and Recruitment
Rimes Mortimer, Microsoft Corporation – Chairman
Scott McBrayne, Cadillac Fairview Corporation
Dan Niewirowicz, Cyber Power Systems (USA), Inc.
George Li, Huawei Enterprise Business Group
James Brehm, James Brehm & Associates
Bill Brehm, James Brehm & Associates
Richard Campbell, Kele, Inc.
Rachna Stegall, UL LLC
Rawlson King, CABA
Greg Walker, CABA
Ron Zimmer, CABA 10

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12. CABA Working Groups and Members
CABA Research Recruitment and Promotion
Janine Davison, Intel Corporation – Chairwoman
Tucker Boren, Acuity Brands, Inc.
James Brehm, James Brehm & Associates
Jay McLellan, Leviton Manufacturing Co., Inc.
Trevor Nightingale, National Research Council Canada Construction
Jerine Ahmed, Southern California Edison Company
Rawlson King, CABA
Greg Walker, CABA
Ron Zimmer, CABA 12

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14. Connect to what’s next™
Thank You
Continental Automated Buildings Association (CABA) Toll free: CABA (2222)
Connect to what’s next™