1. Gender Representation
To assess how effectively gender is represented in the media

2. Gender Is a baby born knowing what it is like to be male/female?
If people learn “gender behaviour,” where/how does this occur?
Family
Friends
School
Role models (personal and in the media)
G+T students to explore other cultures

3. Female characteristics
If I Were a Boy
What does this video tell us about male and female characteristics?
Male characteristics
Female characteristics

4. The Male Gaze Theory by Laura Mulvey, 1973
Laura Mulvey is a theorist who wrote an essay titled ‘Visual Pleasure and Narrative Cinema’.
She claimed that cinema was created by men and for men. Therefore, women were presented in a way to please men onscreen.
A woman would be shown as a…
Mothering figure - a woman who cares and nurtures male characters
Sexual object – a woman who is used to fulfil men’s sexual desires
Threat – a woman who threatens a man’s position

5. Male Representation
How are men and women presented in the Diet Coke advert?
Are there differences between attitudes towards men and women? Why?