1. Visual Ethics Theory Kuliah Etika Profesi dan Bisnis
Oleh Coky Fauzi Alfi
cokyfauzialfi.wordpress
Visual Ethics Theory

2. Topics Why is Visual Ethics Important? Define: Visual Ethics
Ethics: Visual Production and Reception
Human Visual Behavior

3. Why is the Visual Ethics Important?

4. Seeing is believing
Pictures are often more powerful than words
Visual images require as many choices as words do

7. Define: Visual Ethics

8. Visual ethics is the study of how images and imaging affect the ways we think, feel, behave, and create, use, and interpret meaning, for good or for bad.

9. Visual ethics is not just digital ethics, or truth in advertising, public relations or TV journalism.
Visual ethics is not just avoiding imagery that stereotypes or imagery that subjugates others.
Visual ethics is about the soul of communication, "the eyes are the windows to the soul."

10. Ethics: Visual Production and Reception

11. Ethics of Visual Production
Ethical issues involved in the production of visual images.
How do representations in newsmedia deploy cultural codes of race, class, ethnicity, gender, and so on in order to create distance from or empathy with specific people and groups?
How can visual representations of the other facilitate or foreclose certain ethical responses from viewers?
When is it ethically justifiable to capture and share images of another person in a moment of vulnerability?
With whom should such images be shared?

14. Ethics of Visual Reception
Visual ethics is equally concerned with the ethics of reception, that is, with seeing as an ethical act.
How do different images influence our ethical responses and moral behavior in different ways?
To what extent do our ethical responses to images take place pre-reflectively, by visual-perceptual processes in the body-mind, before images even come to consciousness?

18. Human Visual Behavior

19. Ecology of the Visual
Thinking of visual ethics in terms of ecological theory focuses attention on the dynamic processes of making meaning in visual ways.

20. Layers of Ecology of the Visual Interactive Behavior Surface
Interpretative
Interactive
Behavior
attending and perceiving
recognizing, translating, recording
construct, create, conceptualize, manipulate
dynamic process of being, interacting, and meaning
making
Layers of
Ecology of the Visual

21. The Matrix of Process and Meaning
Ethical Process and Meaning
Unethical Process but Ethical Meaning
Ethical Process but Unethical Meaning
Unethical Process and Unethical Meaning
The Matrix of Process and Meaning

22. Unethical Process but Ethical Meaning

23. Ethical Process but Unethical Meaning

24. Ethical Process but Unethical Meaning

25. Ethical Process but Unethical Meaning

26. Ethical Process but Unethical Meaning

27. Unethical Process but Ethical Meaning

28. Unethical Process and Unethical Meaning

29. Unethical Process and Unethical Meaning

30. Unethical Process and Unethical Meaning

31. Some manipulations are okay:
Intensifying colors for reproduction
Eliminating “red eye” from electronic flash
Blurring of offensive body parts

32. An image is not the result of but part of the ecology of the visual, part of the process of meaning making.
The power of the visual is that it makes visible in some way that which has been invisible.

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