1. Making Sense Of SEO
Rod Holmes

2. Computer
Search Results Page
PPC
Local SEO
Organic SEO

3. Phone
Search Results Page
PPC
Local SEO
Organic SEO

4. Keywords
Local SEO
On-Page SEO
Organic SEO

5. Keywords
Local SEO
On-Page SEO
Organic SEO

6. Aware
Learn
Shop
Buy

7. Head Keywords
# Of Searches/Month
Keywords
Long-tail Keywords

9. Keywords
Keywords indicate intension
Longtail keywords are important!

10. Keywords
Local SEO
On-Page SEO
Organic SEO

11. Local SEO - The Search
11

12. Local SEO
12

13. Local SEO - The Search Logo Map Pictures Link to Website Directions
Stars
Address
Hours
Reviews
Directions to your phone
Competitors
13

14. Local SEO
Name, Address, & Phone number
NAP Consistency
14

15. Local SEO
Collect Citations
Find where your competitors are listed and try to get listed as well
15

16. Search for competitors’ addresses & phone number in Google Maps
Local SEO
Search for competitors’ addresses & phone number in Google Maps
16

17. Keywords
Local SEO
On-Page SEO
Organic SEO

19. On-Page
If you want to rank for a particular keyword, make sure you have one page dedicated to it.
Optimize that page

20. Keywords
Local SEO
On-Page SEO
Organic SEO

21. Search Results Page

22. Organic SEO
If you want to rank for a particular keyword, make sure you have one page dedicated to it.
Optimize that page

23. No Spammy Links
Better Content

24. Follow us on Twitter @chicagostyleseo
Sign up for our newsletter chicagostyleseo.com

25. Sign up for a free website evaluation

26. SEO Basics
Rod Holmes

27. Making Sense Of SEO
Rod Holmes