1. KENDRICK Lamar Turn The Page by Insanul Ahmed
By Jeremiah Horton

2. Overall Marketing strategy
“Can He outdo himself”
All rap listeners are target market

3. Intellectual and insightful “Rhyming Animal” Hometown Hero
Overall Persona
Hard Worker
West Coast Rapper
Intellectual and insightful
“Rhyming Animal”
Hometown Hero

4. Has 30-40 songs for his newest album “im only as good as my last hook”
Work Ethic
Wrote songs for GKMC
Has songs for his newest album
“im only as good as my last hook”

5. LA rapper, promotes other LA rappers
LA Backround
Member of TDE
LA rapper, promotes other LA rappers
Old high school treats him like legend

6. Comparison to the greats
Compared to Nas’ Illmatic
Works with Dr. Dre
Working to surpass previous album

7. Turned Kendrick to A-list rapper Put TDE and LA on the rap map
GKMC
1.2 million copies sold
Turned Kendrick to A-list rapper
Put TDE and LA on the rap map

8. Kendrick is the face of “Real Rap”
Keeping rap alive
Kendrick is the face of “Real Rap”
Before GKMC dropped the main face was Chief Keef

9. Called out all other rappers Even Phil Jackson tweeted Kendrick
Control
King of NY
Called out all other rappers
Even Phil Jackson tweeted Kendrick
208,000 more followers

10. - used the word audacity Excelled in English class Grew up in Compton
Young life
- used the word audacity
Excelled in English class
Grew up in Compton

11. Greater Purpose
“God put something in my heart to get across and that’s what I’m going to focus on, using my voice as an instrument and doing what needs to be done.”
The Blacker the Berry

12. sources
Kendricklamar.com
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