1. Design and Visual Rhetoric

2. When designing/ composing your project, consider…..
Mediums/ media you’ll use
Style (cartoonish, realistic, contemporary, vintage…)
Tone (serious, humorous, sad, dramatic, shocking)
Color palates
Layout/ organization/ balance
These are all things you can explain in your write up.
(i.e. Why did you choose these?)

3. Mediums/ Media Used Possibilities include, but are not limited to:
Sound/ Video
Images/ pictures
Found objects (i.e. figures, toys, natural materials, paper clips, Legos…See PES “Fresh Guacamole”)
Fabric/ paper/ metal/ mixed materials
Ink/ paint/ chalk

4. Style

5. Style

6. Tone
See more great ad designs at

7. Tone

8. Color Palate

9. Organization/ Layout/ Balance

10. Practice Round: Describe the symbols/ icons, color palate, layout, style, and tone of the following images. Why did the creators make these choices?

11. Practice Round: Describe the symbols/ icons, color palate, layout, style, and tone of the following images. Why did the creators make these choices?

12. Practice Round: Describe the symbols/ icons, color palate, layout, style, and tone of the following images. Why did the creators make these choices?
See more great ad designs at

13. Quick Write Sketch your visual definition.
What medium(s) will you use? What is the benefit of this? What are the challenges of using this medium?
What style will your image have? What tone? How do you hope this will impact your audience?
What color palate do you hope to achieve? Why? How will these colors feel to your audience?
How will you organize/ layout your visual? Why? What do you hope the impact/ effect of this will be?
In your write-up, be sure to explain each design choice you made and what you hoped the impact would be.