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A Focus on Vocabulary and Expressions regarding “Products”
Unit 7 – Products A Focus on Vocabulary and Expressions regarding “Products” ESP—Joe
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Homework to complete before ESP class of Week 9
ESP Unit 7 Homework Homework to complete before ESP class of Week 9 1. All Students: (highlight and understanding meaning of all words in the U7 Vocabulary List. 2. Textbook exercises: ♦ Unit 7 Products • Reading: Page 75 – 76, #1, 2, 3, 4, 5, 6 (#5 does not have to be done in pairs) • Vocabulary: Page 77, # 1, 2, 3, 4 3. Unit 7 Quia quiz Opens Saturday, April 21, 9:00 a.m. To be completed by Sunday, April 23, 7:00 p.m. for homework credit. First student in each of Joe’s classes to get 100% wins a prize – this quiz is very difficult! Student Teachers for Unit 7 ♦ Prepare your student teaching for Week 9 (Homework for Week 11 to be assigned in Week 9 class.) Student Teachers for Unit 8 ♦ Prepare your student teaching for Week 11 (all Student Teaching assignments get bumped up one week).
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Vocabulary from the Word List:
Unit 7 Vocabulary Vocabulary from the Word List: Advertisement n. (p. 72) Advertising n., v. (p. 81) Award n., v. (p. 77) Backing n., v. (p. 76) Benefit n., v. (p. 72) Competitor n. (p.76) Consumer Durables n. (p. 81) Customer Profile n. (p. 72) Develop v. (p. 77) Fast Moving Consumer Goods n. fmcgs (p. 81) Feature n., v. (p. 72) Idea n. (p. 77) Innovation n. (p. 77) Invent v. (p. 77) Machine n. (p. 77) Prize n. (p. 77) Product n. (p. 72) Unique Selling Point – USP n. (p. 72) Additional Vocabulary: Appliance n. (p. 76) Eye-Catching adj. (p. 75) Old-Fashioned adj. (p. 75) Prototype n. (p. 75) Raw Materials n. (p. 78)
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Unit 7 – Products Guess the Unit 7 Word or Expression Terms come from the Word List for Unit 7 and the five Additional Words that were added. A good source for finding business-related definitions that cannot be found in the textbook:
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_________________________
Unit 7 – Products Appliance A machine that is powered by electricity and is used in people's houses to perform a particular job Give an example: _________________________ washing machine, fridge, etc.
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Unique Selling Points (USPs)
Unit 7 – Products Unique Selling Points (USPs) Aspects of a product that make it special and different from other similar products Give an example (a USP of something with you): ________________________________ A special cover for cell phone? Special design on shoe? Special pen feature?
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Prototype An example design produced for testing
Unit 7 – Products Prototype An example design produced for testing
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Benefits The advantages of one product over another.
Unit 7 – Products Benefits The advantages of one product over another. Give an example of one benefit Wahaha has over Coca Cola: ________________ Healthier ingredients
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Advertisement Unit 7 – Products
A paid announcement in media (TV, radio, newspapers, etc.) about goods for sale What is your favorite advertisement? _____________________ Least favorite? _____________________
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Features The characteristics of a product
Unit 7 – Products Features The characteristics of a product Give an example of a feature of something you are wearing today: __________________
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Backing Financial support or help
Unit 7 – Products Backing Financial support or help Where do most students get backing from? _____________ Parents usually
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Raw Material Basic substance used as input for the production process.
Unit 7 – Products Raw Material Basic substance used as input for the production process. What is the raw material from which plastic is made? _____________ petroleum
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Fast Moving Consumer Goods
Unit 7 – Products Fast Moving Consumer Goods Items like these would probably use a “crazy, funny, colorful [ad] campaign”. (p. 174) What is an example of an ad for a fmcgs? _KFC ads, ads for almost every product imaginable _
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Old-fashioned Not modern or of the current style
Unit 7 – Products Old-fashioned Not modern or of the current style Is anyone in the class wearing something that is “old-fashioned”?
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______________________________________
Unit 7 – Products Product Anything created as a result of a process and serves a need or satisfies a want. What “product” do you think would satisfy a need or want you have?: ______________________________________ Varies– could be anything
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A manufactured product that has a relatively long useful life
Unit 7 – Products Consumer Durable A manufactured product that has a relatively long useful life Give an example of a consumer durable: ______________________________________ washing machine, fridge, car, TV, etc.
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Innovation A new invention or idea
Unit 7 – Products Innovation A new invention or idea Give an example of an innovation you or a friend has made: ___________________ Me: a way to take wrinkles out of slacks overnight with no ironing! (Hang upside-down w/ weight in pockets.)
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Customer Profile The sort of person who will buy a specific product
Unit 7 – Products Customer Profile The sort of person who will buy a specific product What is the customer profile of someone who might need a hearing aid? _____________ older people
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Only the vocab in red was covered in this PPT…
Vocabulary from the Word List: Advertisement (p. 72) Advertising (p. 81) Award (p. 77) Backing (p. 76) Benefit (p. 72) Competitor (p.76) Consumer Durables (p. 81) Customer Profile (p. 72) Develop (p. 77) Fast Moving Consumer Goods (p. 81) Feature (p. 72) Idea (p. 77) Innovation (p. 77) Invent (p. 77) Machine (p. 77) Prize (p. 77) Product (p. 72) Unique Selling Point – USP (p. 72) Additional Vocabulary: Appliance (p. 76) Eye-Catching (p. 75) Old-Fashioned (p. 75) Prototype (p. 75) Raw Materials (p. 78)
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Unit 8 Vocabulary- for Wk. 10
achievement (p.84) asset (p. 84) collaborative (p. 91) confrontational (p. 91) control (p. 91) higher productivity (p. 84) job satisfaction (p. 84) job security (p. 84) line manager (p. 85) management style (p. 84) motivation (p. 84) objective (p. 86) performance appraisal (p. 85) salary (p. 84) social interaction (p. 84) status (p. 84) style of management (p. 84) training (p.84) workplace culture (p.89) Additional Vocabulary collective (pg.91) consensus (pg. 91) end justifies the means (pg. 91) inspirational (pg. 89) perk (pg. 95) self discipline ( pg. 87)
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Unit 8 Homework- for Wk. 11 Unit 9 Homework for Wk. 11
♦ Unit 8 Quia quiz – available Saturday, 9:00 a.m.– complete before Sunday, May 8, 7:00 p.m.– (extra week to complete due to May Day holiday) First in class to get 100% wins prize! ♦ Unit 8 People Textbook Homework • Reading: Page 90 – 91, #1, 2, 3 ♦ Unit 8: Highlight and understand all Unit 8 Vocabulary Unit 9 Homework for Wk. 11 ♦ Textbook – Unit 9 Business Environment • Reading: Page – 7 ♦ HW includes Unit 8 Quia quiz (Unit 9 quiz will be assigned after returning from holiday) ♦ Student Teachers– Unit 8 and 9 to present in Week 11 (or as arranged with Joe) ♦ Add your Final Presentation topic to the list that your class/study monitor has. The list needs to be submitted before Wk. 11 class.
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