1. A Focus on Vocabulary and Expressions regarding “Products”
Unit 7 – Products
A Focus on Vocabulary and Expressions regarding
“Products”
ESP—Joe

2. Homework to complete before ESP class of Week 9
ESP Unit 7 Homework
Homework to complete before ESP class of Week 9
1. All Students: (highlight and understanding meaning of all words in the U7 Vocabulary List.
2. Textbook exercises:
♦ Unit 7 Products
• Reading: Page 75 – 76, #1, 2, 3, 4, 5, 6 (#5 does not have to be done in pairs)
• Vocabulary: Page 77, # 1, 2, 3, 4
3. Unit 7 Quia quiz Opens Saturday, April 21, 9:00 a.m. To be completed by
Sunday, April 23, 7:00 p.m. for homework credit. First student in each of Joe’s
classes to get 100% wins a prize – this quiz is very difficult!
Student Teachers for Unit 7
♦ Prepare your student teaching for Week 9 (Homework for Week 11 to be
assigned in Week 9 class.)
Student Teachers for Unit 8
♦ Prepare your student teaching for Week 11 (all Student Teaching assignments get
bumped up one week).

3. Vocabulary from the Word List:
Unit 7 Vocabulary
Vocabulary from the Word List:
Advertisement n. (p. 72)
Advertising n., v. (p. 81)
Award n., v. (p. 77)
Backing n., v. (p. 76)
Benefit n., v. (p. 72)
Competitor n. (p.76)
Consumer Durables n. (p. 81)
Customer Profile n. (p. 72)
Develop v. (p. 77)
Fast Moving Consumer Goods n. fmcgs (p. 81)
Feature n., v. (p. 72)
Idea n. (p. 77)
Innovation n. (p. 77)
Invent v. (p. 77)
Machine n. (p. 77)
Prize n. (p. 77)
Product n. (p. 72)
Unique Selling Point – USP n. (p. 72)
Additional Vocabulary:
Appliance n. (p. 76)
Eye-Catching adj. (p. 75)
Old-Fashioned adj. (p. 75)
Prototype n. (p. 75)
Raw Materials n. (p. 78)

4. Unit 7 – Products
Guess the Unit 7 Word or Expression Terms come from the Word List for Unit 7 and the five Additional Words that were added.
A good source for finding business-related definitions that cannot be found in the textbook:

5. _________________________
Unit 7 – Products
Appliance
A machine that is powered by electricity and is used in people's houses to perform a particular job
Give an example:
_________________________
washing machine, fridge, etc.

6. Unique Selling Points (USPs)
Unit 7 – Products
Unique Selling Points (USPs)
Aspects of a product that make it special and different from other similar products
Give an example
(a USP of something with you):
________________________________
A special cover for cell phone? Special design on shoe? Special pen feature?

7. Prototype An example design produced for testing
Unit 7 – Products
Prototype
An example design produced for testing

8. Benefits The advantages of one product over another.
Unit 7 – Products
Benefits
The advantages of one product over another.
Give an example of one benefit Wahaha has over Coca Cola:
________________
Healthier ingredients

9. Advertisement Unit 7 – Products
A paid announcement in media (TV, radio, newspapers, etc.) about goods for sale
What is your favorite advertisement? _____________________
Least favorite? _____________________

10. Features The characteristics of a product
Unit 7 – Products
Features
The characteristics of a product
Give an example of a feature of something you are wearing today:
__________________

11. Backing Financial support or help
Unit 7 – Products
Backing
Financial support or help
Where do most students get backing from?
_____________
Parents usually

12. Raw Material Basic substance used as input for the production process.
Unit 7 – Products
Raw Material
Basic substance used
as input for the production process.
What is the raw material
from which plastic is made?
_____________
petroleum

13. Fast Moving Consumer Goods
Unit 7 – Products
Fast Moving Consumer Goods
Items like these would probably use a “crazy, funny, colorful [ad] campaign”. (p. 174)
What is an example of an ad for a fmcgs?
_KFC ads, ads for almost every product imaginable _

14. Old-fashioned Not modern or of the current style
Unit 7 – Products
Old-fashioned
Not modern or of the current style
Is anyone in the class wearing something that is “old-fashioned”?

15. ______________________________________
Unit 7 – Products
Product
Anything created as a result of a process and serves a need or satisfies a want.
What “product” do you think would satisfy a need or want you have?:
______________________________________
Varies– could be anything

16. A manufactured product that has a relatively long useful life
Unit 7 – Products
Consumer Durable
A manufactured product that has a relatively long useful life
Give an example of a consumer durable:
______________________________________
washing machine, fridge, car, TV, etc.

17. Innovation A new invention or idea
Unit 7 – Products
Innovation
A new invention or idea
Give an example of an innovation you or a friend has made:
___________________
Me: a way to take wrinkles out of slacks overnight with no ironing! (Hang upside-down w/ weight in pockets.)

18. Customer Profile The sort of person who will buy a specific product
Unit 7 – Products
Customer Profile
The sort of person who will buy a specific product
What is the customer profile of someone who might need a hearing aid?
_____________
older people

19. Only the vocab in red was covered in this PPT…
Vocabulary from the Word List:
Advertisement (p. 72)
Advertising (p. 81)
Award (p. 77)
Backing (p. 76)
Benefit (p. 72)
Competitor (p.76)
Consumer Durables (p. 81)
Customer Profile (p. 72)
Develop (p. 77)
Fast Moving Consumer Goods (p. 81)
Feature (p. 72)
Idea (p. 77)
Innovation (p. 77)
Invent (p. 77)
Machine (p. 77)
Prize (p. 77)
Product (p. 72)
Unique Selling Point – USP (p. 72)
Additional Vocabulary:
Appliance (p. 76)
Eye-Catching (p. 75)
Old-Fashioned (p. 75)
Prototype (p. 75)
Raw Materials (p. 78)

20. Unit 8 Vocabulary- for Wk. 10
achievement (p.84)
asset (p. 84)
collaborative (p. 91)
confrontational (p. 91)
control (p. 91)
higher productivity (p. 84)
job satisfaction (p. 84)
job security (p. 84)
line manager (p. 85)
management style (p. 84)
motivation (p. 84)
objective (p. 86)
performance appraisal (p. 85)
salary (p. 84)
social interaction (p. 84)
status (p. 84)
style of management (p. 84)
training (p.84)
workplace culture (p.89)
Additional Vocabulary
collective (pg.91)
consensus (pg. 91)
end justifies the means (pg. 91)
inspirational (pg. 89)
perk (pg. 95)
self discipline ( pg. 87)

21. Unit 8 Homework- for Wk. 11 Unit 9 Homework for Wk. 11
♦ Unit 8 Quia quiz – available Saturday, 9:00 a.m.– complete before
Sunday, May 8, 7:00 p.m.– (extra week to complete due to May
Day holiday) First in class to get 100% wins prize!
♦ Unit 8 People Textbook Homework
• Reading: Page 90 – 91, #1, 2, 3
♦ Unit 8: Highlight and understand all Unit 8 Vocabulary
Unit 9 Homework for Wk. 11
♦ Textbook – Unit 9 Business Environment
• Reading: Page – 7
♦ HW includes Unit 8 Quia quiz (Unit 9 quiz will be assigned after returning from holiday)
♦ Student Teachers– Unit 8 and 9 to present in Week 11 (or as arranged with Joe)
♦ Add your Final Presentation topic to the list that your class/study monitor has. The list needs to be submitted before Wk. 11 class.