1. Persuasive Advertising Strategies
Logo from:
All Super Bowl info:
Persuasive Advertising Strategies

2. As you read through the PowerPoint you may also click on the links in the notes for additional information and also helpful videos or commercials to clarify meaning.
Take notes in your own words as you read through the slides.
Assignment #1

3. What is persuasion?
A means of convincing people to behave in a desired way.
To buy a certain product
To believe a certain claim
To act a certain way
To agree with a point of view

4. Persuasive Advertising Techniques Used in Advertising

5. Repetition The name of a product is repeated over and over
Head On - Youtube video of Head on ad found at
Repetition

6. A person who has used the product or service gives his endorsement and support.
Video lesson on testimonials:
Sample testimonial video:
Testimonial

7. The person in the advertisement has very strong feelings about the product or service.
Emotional appeal commercial example:
Emotional appeal commercial example:
Emotional Appeal

8. A claim or statement that suggests that everyone is using a specific product, and you should, too!
Sample Bandwagon Commercial:
Drake’s Sprite “Spark” Commercial:
Bandwagon

9. A catchy phrase or statement often used to sell a service or product
What makes a great slogan?
Sample slogan:
Slogan

10. When a company offers a deal that is appealing to consumers, then changes the deal when consumers make direct inquiries.
Sample Bait & Switch Commercial:
Teen explains Bait & Switch:
Meaning, Definition and Explanation:
Bait & Switch

11. Celebrity Spokesperson
A famous person or celebrity endorses the product or service and is featured in advertisements
Sample Celebrity Spokesperson Commercial:
Celebrity Spokesperson

12. Suggests that since experts recommend or use the product, you should, too.
Sample Expert Opinion Commercial:
Expert Opinion

13. Used to make audiences laugh, but provides little information about the product or service.
Discussion video on Humor Promos:
Humor

14. Shows ordinary people using or supporting a product or service.
Sample Plain Folk Commercial:
Oscar Meyer Commercial:
2014 Chevy Commercial – Maddie:
Plain Folk

15. Product Comparison Compares a product with the “inferior” competition.
Sample Product Comparison Commercial:
Product Comparison

16. Consumer Audience Beware
Advertisers spend millions of dollars every year to
Target their audience
Use persuasive techniques that work specifically to that audience.
Consumer Audience Beware

17. Assignment #2 Log onto http://admeter.usatoday.com/results/2017
Watch and analyze 20 of the commercials from 2017
On the handout provided write the name of the commercial and draw a line to the strategies that apply to each add.
Assignment #2

18. Picture source: http://www. sportslogos