1. Transit Competitiveness and Market Potential

2. Study Process
Updated schedule 1

3. Outreach to Date 350,000 Database Contacts 183,00040 11 10 3 2
Database Contacts
Multi-lingual Take Ones & Town Hall Fliers
Community Events
LRTP shared Community Events
Service Council Presentations
CBO, Faith-Based & Stakeholder Presentations
Rap Sessions with Bus Divisions
Working Group Meetings
Customer Care Focus Group Sessions
Student Education Workshops
Telephone Town Halls
Metro TAC Meetings
Metro IWG Meetings 2

4. Service Parameters Measuring Transit Competitiveness All Riders
Current
Former
Infrequent/ Non-Rider
Travel Speed
More Service
Security (women, certain geographies)
Information (non-riders)
Frequency
Fares
First/Last Mile (elderly, higher income)
First/Last Mile (women, youth, elderly)
Small travel market
Only 25% is transit compatible
We are capturing 30%
This may be as good as we should do given the limited amount of service hours
Reliability
Information
Comfort (odors, crowding)
Comfort (odors, crowding) 9

5. With existing levels of service,
We can’t be fast, frequent, reliable all day, every day, everywhere… 10

6. We need to develop policy choices that balance the trade-offs in route and network design for different market needs.

7. Trade-Offs Speed Geographic Coverage Frequency Hours of Operation43
Trade-Offs
Speed
Frequency
Peak Hour
Full buses in high
demand areas
Focus on current frequent riders
Geographic Coverage
Hours of Operation
Off Peak
Few people on board
in low demand areas
Pursue occasional and new riders
Vs. 12

8. Transit is accessible to 85% of all trips made in the region.
Transit Service Coverage
Transit is accessible to 85% of all trips made in the region.
Metro Transit Lines by Tier
Express
Rapid
Local
Limited
Shuttles
Busway
Muni (non-Metro service)

9. Population and Employment Density
Results – Transit Shares 15

10. Travel Intensity
Results – Transit Shares 16

11. All Trip Origins (cell phone data) Transit Origins (TAP data)
Results – Transit Shares
Total vs Transit Trips
All Trip Origins (cell phone data)
Transit Origins (TAP data)
7.5M – 13M
50K – 100K
5M – 7.5M
Current
transit service is not always competitive
30K – 50K
2.5M – 5M
15K – 30K
650K – 2.5M
5K – 15K
250K – 650K
0 – 5K
Source: TAP data - Metro and Municipal Operators & LBS Data (July through October, 2017) 17

12. Transit is most competitive when no more than 2x slower than auto
Competitiveness of Relative Travel Times
Travel Time Comparison with Auto 2% 6% 4% 8%
10%
12%
14%
Transit Market Share
Transit is most competitive when no more than 2x slower than auto
0 – 1
1-1.25
2-2.25
3-3.25
4-4.25
5-5.25
Transit to Drive Time Ratio

13. Understanding Trip Purposes
Commute Trips
Travel from home to a regular destination at an employment center during peak hours
Work Trips
Travel from home to a regular destination nearby anytime during the day or week
Other Trips
Occasional travel from a changing origin to a changing destination 12

14. The Transit Journey
Walk/Wait Time
On-Board Time
The walk/wait and on-board time are the two factors that make up total transit travel time. 13

15. Travel Speed is the key factor for longer trips.
When is Travel Speed important?
For Long Distance Trips: 10 to 12.5 Miles
Travel Speed is the key factor for longer trips.
Walk/
Wait Time
On-Board
Time
30% of time
getting to/from transit
70% of time
on-board transit
e.g. 10 mins
e.g. 25 mins 14

16. Frequency is the key factor for shorter trips.
When is Frequency important?
For Short Distance Trips: 0 to 2.5 Miles
Frequency is the key factor for shorter trips.
Walk/
Wait Time
On-Board
Time
50% of time
getting to/from transit
50% of time
on-board transit
e.g. 10 mins
e.g. 10 mins 15

17. What Drives Market Share?
Competitiveness and Market Potential
Transit Market Share by Distance & Percent of Total Trips 7% 6% 5% 4% 3% 2% 1%
Transit Market Share
Distance Bins
ALL LBS
% of total trips
mile
5,984,428
22%
miles
12,875,149
46%
miles
4,546,571
16%
miles
4,414,842
Total
27,820,991
100%
16%
Increasing our transit share of short distance trips to 6% means 500,000 new
trips
16%
46%
% of total trips
22%
0-1 miles
1-5 miles
5-10 miles
10+ miles
Trip Distance

18. So how do we attract more short distance,
non-commute trips?

19. More Frequent Service for Non-Commute Trips
Travel and Operations by Time of Day
More Frequent Service for Non-Commute Trips
Share of all trips
and service by time of day
Other Trips
Commute Trips
Metro Service
Current service does not match midday and evening travel demand.
Owl Service
AM Peak
Mid-Day
PM Peak
Early AM
Late Evening
12 – 4am
4 – 6am
6 – 9:30am
9:30am – 2pm
2 – 6:30pm
6:30pm – 12am
Note: Bar chart shows data by time period while area plot shows hourly data

20. Market Priorities Long Distance Short Distance Commute Trips
Focus on speed
Peak
% of market
Regular
Focus on frequency
Other
Occasional
Occasional/Spontaneous b B
Short Distance
Long Distance
Frequency
Speed
Market
Priorities
We are successful here and should continue to focus on this travel market. b
Other Trips
All Day
Commute Trips
Peak Hour
60% of all trips
2% transit market share
24% of all trips
4% transit market share
8% of all trips
5% transit market share
9% transit market share
We are not competing well in our biggest potential market and need to rethink our service to better capture short trips. 27

21. Next Steps Date Stakeholder Topic Sept 2018 Sept 6, 2018 Oct 15, 2018
Service Councils
Board Staff
Metro Board
Transit Competitiveness & Market Potential
Sept 25, 2018
Nov 2018
External Working Group
Public Meetings
Tradeoffs & Policy Choices
Nov 27, 2018
TBD
Recommend Service Concepts
(for Board approval)
Jan 2019
Draft Service Concepts
(Policy Guidance)
Feb 2019
Final Service Concepts
Updated schedule 28

22. Thank You
Metro.net/nextgen
Story Map link: