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Inventor, Industrialist, or BUST?
Can you join the ranks of the Captains of Industry and Inventors of the Modern World???
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Become an Entrepreneur
Company Name Company Logo Company Slogan Product or Invention Vertical Integration Horizontal Integration Philanthropy
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What is a logo? A symbol that reminds consumers of your product
Example: How important is a logo???
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Name the following companies.
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What is a slogan? Short memorable sayings that remind the consumer of your product Example: ALWAYS LOW PRICES Why is a good slogan important?
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Name the company… Have it your way You’re in good hands with …
Every kiss begins with K… Just Do It. Eat Fresh. Sometimes you have to live mas… …. I’m lovin’ it… Save Money. Live Better.
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On a sheet of paper… Create a company name, slogan, & logo On the back of that sheet… diagram (draw & describe) the product your company will make this can be a new invention OR something already around that you think you can create & sell better than other companies
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Horizontal & Vertical Integration
Horizontal – expanding into similar products How did Rockefeller do this? How did Starbucks do this? Vertical – expanding into areas dealing w/ production of your product How did Wal-mart do this?
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On a sheet of paper, tell/show me how your company would expand both horizontally & vertically…
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Philanthropy (Charity Work)
YOU ARE RICH!!! Once you have made your millions – tell me (on a sheet of paper) How will you become a philanthropist? Who are you being philanthropic towards? Why, as a philanthropist, did you pick this company and/or charity?
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