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Copyright © Allyn & Bacon 2007

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1 Copyright © Allyn & Bacon 2007
Chapter 6 Learning Copyright © Allyn & Bacon 2007

2 Copyright © Allyn & Bacon 2007
What is learning? See handout 6-2 With your aisle partner, discuss whether you think each of the scenarios is an example of learning. Copyright © Allyn & Bacon 2007

3 Copyright © Allyn & Bacon 2007
Learning Learning – A process through which experience produces lasting change in behavior or mental processes the behavior can’t be explained by native response tendencies (e.g. instincts), maturation, or temporary states (e.g. fatigue or drugs) Copyright © Allyn & Bacon 2007

4 Copyright © Allyn & Bacon 2007
Learning In this chapter we will not learn about: Instincts: they are innate, NOT learned Maturation: normal stages will be covered in an upcoming chapter Memory: covered in a previous chapter Copyright © Allyn & Bacon 2007

5 Copyright © Allyn & Bacon 2007
Simple Learning Habituation – Slug habituates to squirts of water Associative learning Paging cows Copyright © Allyn & Bacon 2007

6 Copyright © Allyn & Bacon 2007
Complex Learning Behavioral learning – learning achieved through manipulation of stimuli and responses (e.g. classical and operant conditioning) -contrast with cognitive learning B. F. Skinner’s behaviorist manifesto: psychology’s concern should be behavior methods should be objective, not introspective goal should be “prediction and control of behavior” rather than understanding of mental events Copyright © Allyn & Bacon 2007

7 The Essentials of Classical Conditioning
Today, whenever you hear the name “Pavlov,” put a dab of lemon powder on your tongue. Let’s begin with a video about him. Neutral stimulus – produces no conditioned response (CR) prior to learning (Pavlov) -easy button Copyright © Allyn & Bacon 2007

8 The Essentials of Classical Conditioning
Unconditioned stimulus (UCS) Unconditioned response (UCR) Conditioned stimulus (CS) Conditioned response (CR) Copyright © Allyn & Bacon 2007

9 The Essentials of Classical Conditioning
Unconditioned stimulus (UCS) The stimulus that elicits an UCR -airsoft pistol Unconditioned response (UCR) Conditioned stimulus (CS) Conditioned response (CR) Copyright © Allyn & Bacon 2007

10 The Essentials of Classical Conditioning
Unconditioned stimulus (UCS) The response elicited by a UCS without prior learning -flinching Unconditioned response (UCR) Conditioned stimulus (CS) Conditioned response (CR) Copyright © Allyn & Bacon 2007

11 The Essentials of Classical Conditioning
Unconditioned stimulus (UCS) Unconditioned response (UCR) A previously neutral stimulus that comes to elicit the CR -easy button Conditioned stimulus (CS) Conditioned response (CR) Copyright © Allyn & Bacon 2007

12 The Essentials of Classical Conditioning
Unconditioned stimulus (UCS) A response elicited by a previously neutral stimulus that has become associated with the UCS -flinching Unconditioned response (UCR) Conditioned stimulus (CS) Conditioned response (CR) Copyright © Allyn & Bacon 2007

13 Classical conditioning
Acquisition – Initial learning stage; CR (salivating) becomes elicited by the conditioned stimulus (CS) Copyright © Allyn & Bacon 2007

14 Classical conditioning
Close your eyes and imagine you are floating in warm ocean waters. Relax In this scene, what is the UCS, UCR, CS, and CR? Copyright © Allyn & Bacon 2007

15 Higher order conditioning
If a tone signals food and produces salivation, a light that becomes associated with the tone can also produce salivation Copyright © Allyn & Bacon 2007

16 Classical Conditioning (CD)
Extinction – Weakening of a conditioned association in the absence of a UCS -many of you no longer respond to the horn. Spontaneous recovery – Reappearance of an extinguished conditioned response after a time delay Copyright © Allyn & Bacon 2007

17 Acquisition, Extinction, and Spontaneous Recovery
Strength of the CR (Weak) (Strong) (Time) Trials (1) Acquisition (CS + UCS) (2) Extinction (CS alone) (3) Spontaneous Recovery (CS alone) Rest period Copyright © Allyn & Bacon 2007

18 Classical Conditioning: Generalization and Discrimination
Stimulus generalization: giving a CR to stimuli that are similar to the CS (Little Albert) Stimulus discrimination: responding to one stimulus but not to stimuli that are similar Copyright © Allyn & Bacon 2007

19 Copyright © Allyn & Bacon 2007
Let’s try an experiment with a horn and the classroom lights. When we are done, let’s apply CC terms to the experiment Let’s practice labelling the parts of CC with a handout. Copyright © Allyn & Bacon 2007

20 Applications of Classical Conditioning
Taste-aversion learning – learning to avoid food after a single experience, if eating it is followed by illness (caveat: if you get sick DIRECTLY after eating a food, you often won’t get taste aversion) Copyright © Allyn & Bacon 2007

21 Copyright © Allyn & Bacon 2007
A Challenge to Pavlov Why are some associations readily learned while others are resistant to learning? Contiguity: the nearer the better The Seahawk-balloon pairing might be too far apart Contingency: the more regular the better The UCS must ALWAYS be paired with the CS during acquisition Novelty: the newer the better It would be hard to make a new CS out of the school bell, because you hear it twelve times a day. It’s not new. Copyright © Allyn & Bacon 2007

22 Association Principle
Think of your favorite soup: Now imagine the soup is served to you in an ordinary bowl, but has been stirred by a thoroughly washed, used flyswatter. How much would you like to eat that soup, on a scale of 1=not at all to 9=very much? Copyright © Allyn & Bacon 2007

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If that flyswatter were brand new, how much would you like to eat the soup, on a scale of 1=not at all to 9=very much? Copyright © Allyn & Bacon 2007

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If the soup were first stirred with a thoroughly washed but used comb, how much would you like to eat that soup, on a scale of 1=not at all to 9=very much? Copyright © Allyn & Bacon 2007

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If the soup were served in a thoroughly washed, used dog bowl, how much would you like to eat that soup, on a scale of 1=not at all to 9=very much? Copyright © Allyn & Bacon 2007

26 Copyright © Allyn & Bacon 2007
Of 143 participants… 82% gave a four or lower 58% gave a four or lower 76% gave a four or lower 71% gave a four or lower Copyright © Allyn & Bacon 2007

27 Association principle
Linking two events that occur close together but are unrelated Association principle applies in both CC and OC Accounts for superstition Copyright © Allyn & Bacon 2007

28 Before we get to operant conditioning…
Can I have two volunteers for an experiment? You will need to leave the room for a few moments as I prepare the experiment. Shaping – reinforcers guide behavior toward closer and closer versions of the desired behavior. Copyright © Allyn & Bacon 2007

29 Copyright © Allyn & Bacon 2007
The Skinner Box Copyright © Allyn & Bacon 2007

30 How Do We Learn New Behaviors by Operant Conditioning?
Trial-and-error learning – Learner gradually discovers the correct response by attempting many behaviors and noting which ones produce the desired consequences Copyright © Allyn & Bacon 2007

31 How Do We Learn New Behaviors by Operant Conditioning?
In operant conditioning, the consequences of behavior, such as rewards and punishments, influence the chance that our behavior will occur again Copyright © Allyn & Bacon 2007

32 Copyright © Allyn & Bacon 2007

33 Skinner’s Radical Behaviorism
B.F. Skinner believed that the most powerful influences on behaviors are their consequences Based ideas on Thorndike’s Law of Effect: behaviors followed by favorable consequences become more likely, and behaviors followed by unfavorable consequences become less likely. Copyright © Allyn & Bacon 2007

34 The Power of Reinforcement
Positive reinforcers – Stimulus presented after a response that increases the probability of that response happening again Negative reinforcers – Removal of an unpleasant stimulus after a response, increasing the probability of that response happening again Copyright © Allyn & Bacon 2007

35 Contingencies of Reinforcement
Copyright © Allyn & Bacon 2007

36 Stimulus Discrimination
Used in operant conditioning to teach subject to discriminate between one stimulus and others closely associated with that stimulus. We know to go at green lights, not red. Check out Lily discriminating between “roll over” and “treat.” Copyright © Allyn & Bacon 2007

37 The Power of Reinforcement
Primary reinforcers – Reinforcers, such as food and sex, that are innate because of their biological value Copyright © Allyn & Bacon 2007

38 Copyright © Allyn & Bacon 2007

39 The Power of Reinforcement
Secondary reinforcers – Stimuli, such as money or tokens, that acquire their reinforcing power by their learned association with primary reinforcers (also called conditioned reinforcers) Copyright © Allyn & Bacon 2007

40 The Problem of Punishment
Punishment – A stimulus which decreases the likelihood of the response it follows How does this differ from negative reinforcement? Copyright © Allyn & Bacon 2007

41 Punishment vs. Negative Reinforcement
Response Consequence Negative Reinforcement Loud Noise Press Lever Loud Noise Removed Punishment No Noise Press Lever Loud Noise Applied Copyright © Allyn & Bacon 2007

42 The Problem of Punishment
Positive punishment – The application of an aversive stimulus after a response Omission training (negative punishment) – The removal of an appetitive stimulus after a response Copyright © Allyn & Bacon 2007

43 Four Kinds of Consequences
Positive or appetitive STIMULUS Negative or aversive + Present Positive Reinforcement Bonus for working hard leads to more hard work Punishment Getting speeding ticket leads to less speeding - Remove Negative Reinforcement Aspirin curing headache causes more aspirin use Omission Training Missing dinner leads to less staying out late Copyright © Allyn & Bacon 2007 3

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45 Copyright © Allyn & Bacon 2007
CC or OC Copyright © Allyn & Bacon 2007

46 Copyright © Allyn & Bacon 2007
Yay! If you know the difference between punishment and negative reinforcement, you are smarter than Bill Murray. Copyright © Allyn & Bacon 2007

47 Copyright © Allyn & Bacon 2007
Let’s practice With an aisle partner, determine whether each example is classical conditioning or operant conditioning. Copyright © Allyn & Bacon 2007

48 Contingencies of Reinforcement
Continuous reinforcement – Reinforcement schedule in which all desired responses are reinforced Partial reinforcement – Reinforcement schedule in which some, but not all, desired responses are reinforced (also called intermittent reinforcement) Copyright © Allyn & Bacon 2007

49 Schedules of Partial Reinforcement
Ratio schedules – Provide reward after a certain number of responses; produce higher response rates than… Interval schedules – Provide reward after a certain time interval Fixed Ratio (FR) Variable Ratio (VR) Fixed Interval (FI) Variable Interval (VI) Copyright © Allyn & Bacon 2007

50 Schedules of Reinforcement
Fixed Ratio (FR) Rewards appear after a certain set number of responses Variable Ratio (VR) e.g. factory workers getting paid after every 10 cases of product are completed Effect: activity slows after reinforcer and then picks up; goes extinct quickly without constant reinforcement Fixed Interval (FI) Variable Interval (VI) Copyright © Allyn & Bacon 2007

51 Schedules of Reinforcement
Fixed Ratio (FR) Rewards appear after a certain number of responses, but that number varies from trial to trial Variable Ratio (VR) Fixed Interval (FI) e.g. slot machine pay-offs Effect: responding rate is high and stable; most resistant to extinction Variable Interval (VI) Copyright © Allyn & Bacon 2007

52 Schedules of Reinforcement
Fixed Ratio (FR) Rewards appear after a certain fixed amount of time, regardless of number of responses Variable Ratio (VR) Fixed Interval (FI) e.g. weekly or monthly paychecks Effect: activity increases as deadline nears; can cause fast extinction Variable Interval (VI) Copyright © Allyn & Bacon 2007

53 Schedules of Reinforcement
Fixed Ratio (FR) Rewards appear after a certain amount of time, but that amount varies from trial to trial Variable Ratio (VR) Fixed Interval (FI) e.g. random visits from the boss who delivers praise Effect: steady activity results, good resistance to extinction Variable Interval (VI) Copyright © Allyn & Bacon 2007

54 Copyright © Allyn & Bacon 2007
As a rule: Variable is more resistant to extinction than fixed Ratio is more resistant to extinction than interval Copyright © Allyn & Bacon 2007

55 Reinforcement schedules
Copyright © Allyn & Bacon 2007

56 Let’s try some practice figuring out reinforcement schedules
Handout Copyright © Allyn & Bacon 2007

57 The Use and Abuse of Punishment
Power usually disappears when threat of punishment is removed Punishment Often triggers aggression May inhibit learning new and better responses Is often applied unequally Reinforcement should be chosen over punishment whenever possible Copyright © Allyn & Bacon 2007

58 Alternatives to Punishment
Reinforcing preferred activities Premack principle: a more preferred activity can reinforce a less preferred activity Shaping Copyright © Allyn & Bacon 2007

59 Operant and Classical Conditioning Compared
Classical conditioning involves the association of two stimuli (UCS + CS) before the response or behavior Operant conditioning involves a reinforcing (reward) or punishing stimulus after a response or behavior A video that summarizes classical and operant conditioning. Copyright © Allyn & Bacon 2007

60 How Does Cognitive Psychology Explain Learning?
According to cognitive psychology, some forms of learning must be explained as changes in mental processes, rather than as changes in behavior alone Copyright © Allyn & Bacon 2007

61 How Does Cognitive Psychology Explain Learning?
Cognitive maps – A mental representation of physical space (contrasted with chained association [knowing the turns]) Copyright © Allyn & Bacon 2007

62 Copyright © Allyn & Bacon 2007
Cognitive Maps Copyright © Allyn & Bacon 2007

63 Cognitive Learning Processes
Latent learning: learning you didn’t know you’d learned until required to apply it. Insight learning – Problem solving occurs by means of a sudden reorganization of perceptions Copyright © Allyn & Bacon 2007

64 Copyright © Allyn & Bacon 2007
Motivation Intrinsic motivation – Desire to engage in an activity for its own sake Extrinsic motivation – Desire to engage in an activity to achieve an external consequence (e.g. a reward) Copyright © Allyn & Bacon 2007

65 Coping with Personal Problems
Problem-focused coping: trying to solve the external problem Emotion-focused coping: trying to change your reaction to (and ignoring) the problem (can be maladaptive) Learned helplessness – when an organism becomes conditioned to believe that a situation is unchangeable or inescapable Copyright © Allyn & Bacon 2007

66 Internal vs. external locus of control
Locus of control – the extent to which people believe they can control events affecting them—is the locus internal or external? Self-control comes from internal L.O.C. The marshmallow experiment in Colombia And in America (executive function) Copyright © Allyn & Bacon 2007

67 Brain Mechanisms and Learning
Long-term potentiation – Physical changes that strengthen the synapses in groups of nerve cells; the neural basis of learning Copyright © Allyn & Bacon 2007

68 Operant and Classical Conditioning
In action Copyright © Allyn & Bacon 2007

69 Observational Learning: Bandura’s Challenge to Behaviorism
Observational learning – new responses are acquired after watching others’ behavior and the consequences of their behavior—can be prosocial or antisocial Bandura’s Doll Experiment; more video Modeling: I do, we do, you do Copyright © Allyn & Bacon 2007

70 Copyright © Allyn & Bacon 2007
Mirror neurons allow us to model behavior. Prosocial behavior: saying “please” and “thank you” Copyright © Allyn & Bacon 2007

71 Copyright © Allyn & Bacon 2007
End of Chapter 6 Copyright © Allyn & Bacon 2007


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