1. EURO DISNEY GROUP PRESENTATION MGT 372, Section 4 PRESENTED TO:
SHAHADAT KHAN

2. PRESENTED BY:- Md. Shahajada Hossain 071 573 530 Asif Khan 081 835 030
Shahabuddin
Atash Chandra Saha
Md. Shah amant Ullah
Tanvir Alam
Shakil Chowdhury

3. DECISION TO BUILD THEME PARK IN EUROPE
Previous success in Japan
Wider market
Convenient location
European culture
Financial benefits

4. IMPORTANT ISSUES TO COSIDER BEFORE EXTENDING A SUCCESSFUL SERVICE ACROSS CULTURAL BOUNDARIES
Culture and tradition
Government rules and regulations
Customer insight
Competitors
Cost of the service
Infrastructure
Political stability
Economical condition

5. WAS IT A WISE DECISION?
(Million Francs)

6. IMPLICATIONS AND ORGANIZATION OF THE PARK
Traditional American design
Capacity of visitors
Admission gates were closed when ‘parkfull’
Lodging and recreation facilities
29 rides and attractions
6 themed hotels with 5200 rooms
Campground (containing Cabin golf course, restaurants, shops and live entertainment)
“Western American” theme

7. TARGET MARKET

8. ASPECTS OF TRADITIONAL DISNEY THEME PARK
SPECIFIC TO US/JPN
TRANSFERRABLE TO EURO DISNEY
Large space(US)
Yes
Theme : ‘Myth and fantasy’ (US,JPN)
Disney ‘Characters’ (US,JPN) No
Continuous updates (US)
Live shows and attractions in English (US,JPN)
American food (US, JPN)
Celebrations of festivals (JPN)
‘Disney University’ (US)

9. IMPLEMENTATION OF EURO DISNEY SERVICE DELIVERY SYSTEM
Positive Appeals
Negative Appeals
Appealing to Int’l tourists
Waiting lines
Exciting Attractions
Cast members’ poor performance
Multi-cultural nature
Does not comply with French tradition

10. WHAT THE COMPANY COULD HAVE DONE DIFFERENTLY?
Establish more gates around the park
Provide better training to the cast members
Install ‘question and answer’ booths
Fine-tune the theme to fit the European taste

11. LESSONS LEARNED (Which could be applied to the development of the 2nd theme park)
Show more respect to the French tradition
Comply with the French perspectives & preferences
Increase visitors capacity and provide more gates
Carry out better promotional companies
Enhance recruiting & training procedures
Revise and Implement better pricing

12. SHOULD EURO DISNEY PROCEED WITH THE NEXT STEP OF DEVELOPMENT?
ARGUMENTS FOR:
ARGUMENTS AGAINST:
Supportive historical data
Recession
Less chance of mistakes (early lessons)
Negative ‘first impression’
Increasing trend of visitors’ attendances
Higher operating costs (might lead to more loss)
Large investments (sunk costs)
Might take advantage of economies of scope & scale

13. RECOMMENDATIONS REGARDING STAFFING AND TRAINING
Relax the standards for cast-members
Recruit members with common culture and language
Observe evaluate and control employees’ performances
Provide more incentives for the employees