1. % Change in Time Spent with Multimedia Devices/Monthly 3Q16 v. YAG
Looking At Ethnic Homes, Multimedia Device Usage Is Up Considerably Among Blacks – Driven By Both Ends of The Age Spectrum
% Change in Time Spent with Multimedia Devices/Monthly 3Q16 v. YAG
Total
K2-11
T12-17
A18-24
A25-34
A35-49
A50-64
A65+
Black
30%
58%
-6%
27%
16%
90%
28%
Hispanics
25%
12%
21% 7% 5%
40%
Asians 3% 9% 4%
14%
-12%
-1%
10%
Source: Nielsen Total Audience Report 3Q16; multimedia device-usage of internet connected devices viewing source (includes apple tv, roku, google chromecast, smartphones and audio-video viewing sources (computer/latops, tablets, karaoke, video camcorders, security/digital cameras) that are connected to home TV set