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INSTITUTE FOR STRATEGIC COMMUNICATIONS & CHANGE
Overview and Context: Strategic Communications & Change Ingenium Communications 2017/18
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PROGRAM OBJECTIVES LEARN LEADING BEST PRACTICES IN CHANGE COMMUNICATIONS 1 2 3 BUILD LEADERSHIP CAPABILITY AND CONSULTATIVE SKILLS EXPLORE STRATEGIC COMMUNICATIONS THROUGH THE LENS OF CHANGE, AND CHANGE MANAGEMENT THROUGH THE LENS OF COMMUNICATION
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CHANGE COMMUNICATIONS
Strategic Communications CHANGE COMMUNICATIONS Change Management
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THE FIRST CASUALTY OF CHANGE IS COMMUNICATIONS
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IN PREPARING FOR BATTLE, I HAVE ALWAYS FOUND THAT PLANS ARE USELESS, BUT PLANNING IS INDISPENSABLE
Dwight D. Eisenhower
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ALL STRATEGY IS CHANGE
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The invention of the lightbulb
was not the result of a continuous improvement exercise on the candle
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COMMANDER’S INTENT
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ALL STRATEGY-MAKING WALKS ON TWO FEET, ONE DELIBERATE, THE OTHER EMERGENT. FOR JUST AS PURELY DELIBERATE STRATEGY-MAKING PRECLUDES LEARNING, SO PURELY EMERGENT STRATEGY-MAKING PRECLUDES CONTROL. PUSHED TO THE LIMIT, NEITHER APPROACH MAKES MUCH SENSE. Henry Mintzberg Crafting Strategy
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NO PLAN SURVIVES CONTACT
WITH THE ENEMY Helmuth von Moltke Chief of Staff of the Prussian Army
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PLANNING EXPANDS THINKING WHILE FOLLOWING A PLAN LIMITS THINKING
PLANNING EXPANDS THINKING WHILE FOLLOWING A PLAN LIMITS THINKING. AND THE WHOLE POINT OF DEVELOPING A STRATEGY IS TO IMPROVE INTELLIGENCE, NOT REPLACE IT. Karen Phalen I’m Sorry I Broke Your Company
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GUEST SPEAKER Melanie Sullivan Executive Director
Communications Community Office
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