1. Attraction, Expansion and Retention of Businesses Illinois Municipal League

2. Retention of Businesses in Your Community
Attraction, Expansion
and
Retention of Businesses
in Your Community
Illinois Municipal League

3. David Dorgan
Craig Hullinger AICP
Over 35 years of experience each
cityplanningnews.com
cityeconomicdevelopment.blogspot.com

4. Vital for Your Community Very difficult Takes hard work, planning, and follow-through.

5. Economic Development Strategy
You should do one.
But most communities want to get started
RIGHT NOW!
So in the interim you can use this strategy

6. KEEP
Keep the businesses and jobs that you have
Expand the businesses you have
Enhance your community to attract new businesses
Protect and continuously improve your business environment

7. KEA
Alternate Acronym Keep Expand Attract

8. “Keep What You Have” is the Cardinal Rule But Just How do you do that?

9. Simple Rules
1. Run an efficient, honest, and friendly local government. 2. Know your business community. 3. Let your business leaders know that they are appreciated. 4. Keep your businesses informed. 5. Help your business community when you can.

10. Who Does Your Business Retention?
Make Business retention a focus of your town Make your employees aware of importance Your employees are key Part of their function is regulator The police, fire and inspections Be positive and fair

11. Create a Commission 7 Members, Leaders and Workers One City Council Member

12. Provide Commission resources
Print Business Cards
Secretarial Support
Staff Support

13. Pick Positive, Can Do People
Pick Positive, Can Do People! No Downheaded Folks Economic Development = Optimism

14. Tell Your Business Community You Appreciate Them
Business Breakfast
Awards, Recognition
Meet with them, ask them what they like
and don’t like. Fix the problems.

15. Expansion of Business
Expand the Businesses You have
Work with State and Regional Agencies
Find out about State Programs

16. Programs to Help Expansion
Tax Increment Financing
Enterprise Zone
Business Development Districts
Low Interest Loan Programs
State and Regional Programs

17. Ehancement Make Your Community Nicer
Leave your town better than you found it.
Better Parks
Make your entrance to town nice
Downtown good looking

18. PROTECT AND IMPROVE
ATTRACTION
Hardest Thing to Do
Remember,
Keep What you have 1st!!

19. What Types of Business? What do you have now? More of the same?
Or Something Different?

20. Technical Terms SAATMACATF Shoot at Anything that Moves and
Claim Anything that Falls

21. PIOTTA
NIMBY
NIMTOFF
BANANA

22. Marketing
Web Site Brochure Social Marketing Blog Facebook Twitter Linked in You Tube

23. Marketing - Tell Your Story
Works for: Retention Expansion Enhancement Protection

24. More Info at cityplanningnews.com