1. The abc’S of applied research
By Trent L. Butcher
Hello, my name is Trent Butcher and today I will discuss the ABC’s of Applied Research

2. AGENDA Applied Research Defined Approaches to Applied Research Methods
Applied Research Process
Outcomes
I will start with a working definition of applied research, review two research approaches and methods, process and lastly, review the outcomes

3. Definition
Applied Research: The careful study of a given subject, field, or problem undertaken to discover facts or principles (thefreedictionary.com, n.d)
Krishnaswami and Satyaprasad (2010, p. 2), defined it as a search for facts – answers to questions and solutions to problems
Here are two simple definitions of Applied Research. First it is the careful study of a given subject, field, or problem undertaken to discover facts or principles. Secondly it is a search for facts – answers to questions and solutions to problems. Now let’s take a look at some of the approaches to Applied Research.

4. Approaches to applied research
Quantitative Research
Qualitative Research
Although there are several different approaches to Applied Research, I will only focus on two: Quantitative & Qualitative Research because they represent the Yin and Yang of Applied Research.

5. Approaches to applied research
Individually, they each represent a unique half of a problem or situation.
Together they represent a conclusive whole or the entirety of an event.
Individually, they each represent a unique half of a problem or situation but together they represent a conclusive whole or the entirety of an event.

6. Approaches to applied research
Quantitative analysis is presented through monetary or numerical terms whereas qualitative analysis may be written because it is used to find the behavior of the people under study (Krishnaswami and Satyaprasad 2010, p. 5)
Quantitative analysis is presented through monetary or numerical terms whereas qualitative analysis may be written because it is used to find the behavior of the people under study

7. Approaches to applied research
Quantitative Research: A formal, objective, systematic process for obtaining information used to describe test relationships, and examine cause and effect relationships (umsl.edu, n.d).
Quantitative Research is a formal objective systematic process for obtaining information used to describe test relationships, and examine cause and effect relationships.

8. Approaches to applied research
Qualitative Research: A systematic subjective approach used to describe life experiences and give them meaning (umsl.edu, n.d).
Whereas qualitative research is a systematic subjective approach used to describe life experiences and give them meaning.

9. Approaches to applied research
Quantitative and qualitative measures can form a symbiotic relationship when they are used in conjunction with one another.
Quantitative and qualitative measures can form a symbiotic relationship when they are used in conjunction with one another. Together they provide the text and numerical statistics needed to fully understand and solve a problem.

10. Methods Quantitative Research Methods include the following:
Surveys with closed questions
Structured Interviews
Historical Data
(orau.gov, n.d, n.p)
Now let’s look at a few tools associated with each approach. Quantitative Research Methods include the following: surveys, structured interviews and historical data

11. methods Qualitative Research Methods include:
Surveys/Questionnaires with open-ended questions
Focus Groups
Interviews
(orau.gov, n.d, n.p)
While effective qualitative research methods include surveys/questionnaires, focus groups and interviews.

12. Methods Quantitative Research is structured and objective
Qualitative Research is unstructured and subjective
Although both share some of the same methods, they are used differently because quantitative analysis is structured and objective while qualitative analysis tend to be unstructured and subjective.

13. Applied Research Process
1. Research the problem:
Is it internal, external or feasible?
2. Design your research plan
Is it concrete or abstract?
3. Choose your sample group
4. Collect and analyze your data based on the approach you chose
(Krishnaswami and Satyaprasad 2010, pp ).
The following steps are useful to complete an Applied Research project. 1. Research the problem is it internal, external or feasible? 2. Design your research plan Is it concrete or abstract? 3. Choose your sample group. 4. Collect and analyze your data based on the approach you chose

14. outcomes Viewers should be: Able to define Applied Research
Able to Understand the differences between quantitative and qualitative research
Familiar with some of the methods used to conduct quantitative & qualitative research
Able to identify the 4-step process of Applied Research
Now let’s review the outcomes.

15. References
Krishnaswami, O., & Satyaprasad, B. (2010). Business Research Methods. Mumbai, IND: Himalaya Publishing House. Retrieved from
Orau.gov. (n.d). Differences Between Qualitative and Quantitative Research Methods. Retrieved from 05/phase05_step03_deeper_qualitative_and_quantitative. htm
umsl.edu. (n.d). Qualitative Research Designs. Retrieved from
Lastly, here are my references.