1. LO: To create a magazine idea based on a target audience
Target audience Swot
LO: To create a magazine idea based on a target audience

2. Put this all on your blog. It will help you for revision in the future
TARGET AUDIENCE
Put this all on your blog. It will help you for revision in the future
Hopefully you have a good understanding now of analysis tools such as SWOT analysis and a basic understanding of target audiences.
Work in pairs in this next task.
Be creative but be sensible – think through using a SWOT analysis the best options for your product.
Then create an individual written account ( words) as to what made you choose final idea and how does it relate to target audience.
Extension task: Create a gantt chart based on yesterday’s research which allows you to plan how and when this product is created.

3. Break down this brief
Create three-four ideas and then use a SWOT analysis to help you decide on final product.
Client: Bauer PLC
Investment: Bauer want to invest in a new magazine and digital magazine idea which will suit a new audience for the magazine.
Product: A digital magazine and a TV/Viral advert to support it. This would be for a market that the client hasn’t worked with before but looking to tap into.
Target audience: Pre-teen female OR Aspirer psychographic male audience.
Things to consider:
Bauer want to stay professional in the public eye whilst still tailoring to the correct audience. Our love for media has spread to radio, tv, magazine and online.
The digital magazine must have synergy with viral and tv advert.
There is a £10,000 budget for publishing the first edition and advert.
The company can guarantee a Z-list celeb for the front cover if required.