1. Out-of-Home 2016 growth OOH audiences grew 2.8%
OOH revenue outperforming the market in the first half
YTD revenue shows growth on 2015
OOH market share has increased
November 2016

2. Out-of-Home audience growth over-indexes against population growth
OUT-OF-HOME AUDIENCES CONTINUE TO GROW 2.8% in 2016 and 20.3% in the last 6 years
Out-of-Home audience growth over-indexes against population growth
2016 audience and population growth
(five mainland state capital cities combined)
Cumulative growth since MOVE launched in 2010
(five mainland state capital cities combined)
Source: MOVE annual updates from 2011 to 2016, where audience growth is calculated using common signage between two years e.g. common signage between 2016 and 2015 used to calculate 2016 audience growth.
Methodology changes between years and their effect on audience have been excluded.

3. OUT-OF-HOME SECOND FOR REVENUE GROWTH
Out-of-Home outperforms total market growth
Category
2016 Jan-June Revenue ‘000s*
% Change
(2016 on 2015)
Online
2,923,900
32.2%
Outdoor
360,938
19.2%
Cinema
61,000
7.4%
Radio
564,354
5.1%
Television
1,791,684
-4.3%
Newspapers
705,177
-12.4%
Magazines
125,892
-13.6%
Total
6,606,175
10.5%
Total market growth was 10.5%.
Out-of-Home achieved second best growth in the market with a 19.2% increase.
Online increased in revenue by 32.2%.
Cinema and Radio also saw an increase of 7.4% and 5.1% respectively.
Television declined, as did Newspapers and Magazines.
Source: CEASA January to June 2016 Report

4. MONTHLY REVENUE YTD SHOWS GROWTH CONTINUING
Delivery of the big audience and innovation behind Out-of-Home growth
Source: OMA Revenue reporting

5. OUT-OF-HOME INCREASES MARKET SHARE
Off the back of better than market revenue growth
Source: CEASA 2016 January to June Report