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THINK Public Relations
Wilcox/Cameron/Reber/Shin Ch 17: Government and Politics
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Overview Government public relations
Public information and public affairs The federal government State governments Local governments Government relations by corporations Lobbying Election campaigns
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Government Public Relations
Federal Government State Governments Local Governments
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Government Public Relations
Basic purposes of government public relations Public service The circulation of information
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Public Information and Public Affairs
Public information affects citizens’ decision- making processes about policies
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Public Information and Public Affairs
Objectives of government information efforts Inform the public about the public’s business. Improve the effectiveness of agency operations. Provide feedback to government administrators. Advise management on how to communicate a decision or a program. Serve as ombudsman. Educate administrators about the role of the media.
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The Federal Government
The largest disseminator of information in the world The White House Presidents have used media attention to implement public reactions strategies. Ronald Reagan George H. W. Bush Bill Clinton George W. Bush Barack Obama Donald Trump
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The Federal Government
Congress The House of Representatives and the Senate Engage in extensive information-focused efforts to reach their constituents
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The Federal Government
Federal agencies Employ public affairs officers and public information specialists
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State Governments Employ public information officers
Conduct campaigns to inform the public about health and safety issues and to promote the state as a tourist destination
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Local Governments Employ public information specialists to inform citizens about city services and promote economic development
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Government Relations by Corporations
Monitor governments and legislative activity Gather information Disseminate management’s views Cooperate with government on projects Motivate employees to participate in political process
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Lobbying A government relations specialty
Effort directed to influence legislation/regulation Many participate at local, state, and federal levels Many constituents have lobbyists
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Lobbying Pitfalls of lobbying Grassroots lobbying “Influence peddling”
involves coalition building
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Election Campaigns Fund-raising is key.
Range of communication techniques employed New communication tools quickly adopted The Internet and social media
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What Do You Think? How do the Internet and social media play an important role in election campaigns?
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