1. Mass Mailout Tool
Survey results
May 2018

2. PURPOSE Mass mailout tool landscape at UBC Satisfaction levels
Features required in a future tool

3. Communications Mechanism # of survey respondents
SURVEY METHODOLOGY
Audience
Communications Mechanism
# of recipients
# of survey respondents
Response rate
Communications and marketing staff at UBC
Communicators Network Newsletter
380 93
24%
Development and Alumni staff at UBC
Development and Alumni Staff Mail list
313
130
42%
TOTAL
693
223
32%

4. Survey Questions
Current mass mailout tool used
e-Publications managed
Satisfaction with current tool
Feature requirements for a new tool
Support needs

5. Major findings
Current mass mailout tool used
Issues with current tool
Benefits of current tool
Current spend
Required features for a new tool

6. FIPPA compliance

7. Current mail tool

8. Mailchimp VS. Campaigner

9. Satisfaction

10. Satisfaction by tool

11. ISSUES WITH CURRENT TOOLS

12. Benefits of Current Tool

13. Current spend

14. TOP Required features

15. Required features

16. Summary Many tools being used on campus 1/3 are not FIPPA compliant
Users are generally unsatisfied with their tool
Users are spending between $500 - $1000
Users want a tool that:
Is user-friendly
Has mail list management capabilities
Has flexible templates
Has robust analytics
Is reliable