1. INTERNATIONAL BUSINESS
Why do companies go internationally?

2. ? WHY… Profit Maximization To earn foreign exchange
To search new markets
For new product development
For understanding new management style ?

3. STAGES OF COMPANIES GOES INTERNATIONALLY
PURELY DOMESTIC COMPANY
DOMESTIC COMPANY WITH EXPORTS
INTERNATIONAL COMPANY
MULTINATIONAL COMPANY
GLOBAL/TRANSNATONAL COMPANY

4. MODES OF ENTRY Exporting Joint Venture Licensing and Franchising
Contract Manufacturing
Management Contracting
Mergers and Acquisition

5. Sourcing - whether to obtain products, make or buy?
An organisation wishing to "go international" faces three major issues:
Marketing - which countries, which segments, how to manage and implement marketing effort, how to enter - with intermediaries or directly, with what information?
Sourcing - whether to obtain products, make or buy?
Investment and control - joint venture, global partner, acquisition?

6. SCANNING OF ENVIRONMENT
INTERNATIONAL BUSINESS
DOMESTIC ENVIRONMENT
GLOBAL ENVIRONMENT
FOREIGN ENVIRONMENT

7. STRATEGIC DECISIONS IN INTERNATIONAL BUSINESS
MARKETING MIX DECISIONS
MARKET SELECTION DECISIONS
MARKET ENTRY DECISIONS
INTERNATIONAL ORGANISATION DECISIONS