1. April Johnson AET 560 Dr. Christine Nortz April 4, 2016
Communication plan
April Johnson
AET 560
Dr. Christine Nortz
April 4, 2016

2. University of phoenix
The University of Phoenix is implementing a new Juris Doctorate program which will require the University to proceed through several changes. First, existing faculty will need to gain additional certifications in order to teach the courses. Secondly, new faculty that is skilled in various law subjects will need to be hired. Lastly, the University will focus on a mass recruitment of students to sign up for the new program.

3. How to launch plan
The communication plan will be present throughout the change management process.
There are four communication phases to the change management process:
Prechange approval
Creating the need for change
Midstream change and milestone communication
Confirming/celebrating the change success (Cawsey, Deszca, & Ingols, 2012, p 319)

4. Technology needed
In addition to face-to-face meetings; University of Phoenix will utilize the following:
Online surveys s
Online reports
Telephone

5. Test effectiveness
In efforts to test the effectiveness of the Juris Doctorate program; University of Phoenix will use:
Student feedback
Faculty feedback via surveys
Discussions

6. Impact of management response
Management’s response to the organizational change is vital to success.
Management is essential in:
Communicating the plan
The plan’s steps
The change’s steps
Addressing employee concerns as they occur

7. Generating feedback
Employee and customer feedback is essential to the success of University of Phoenix. University of Phoenix will make efforts to overcome organizational silence by having open discussions.
UoP will use student feedback to:
Assess change efforts
Gather data about changed behaviors
Determine any improvement and corrections to be made.

8. Addressing negativity
The communication plan is designed to combat rumors and other negative actions to the change.
To address the change effectively, University of Phoenix must participate in the following actions:
Encourage employee participation
Give regular updates of change
Honest communication
Give clear expectations for employees
Give clear steps for change

9. Affect organizational change
Effective communication needs to be a major aspect in all phases of the change management process.
The plan helps:
Communicate the change steps
Identify issues with the change
Keep the change process adaptable
Improve future change process
Fights rumors
Continuous feedback from employees

10. conclusion
University of Phoenix communication plan is essential in implementing the Juris Doctorate program for students. It will ultimately help align the University’s goals with the faculty, students as well as new students. The University will prosper from more effective and efficiently skilled faculty members as well as revenue from the newly formed program.

11. references
Cawsey, T. F., Deszca, G., & Ingols, C. (2012). Organizational Change: An Action-Oriented Toolkit (2nd ed.). : Sage Publications. Spector, B. (2013). Implementing organizational change: Theory into practice (3rd ed.). Upper Saddle River, NJ: Prentice Hall.