1. “CNN is on the Phone About the Explosion
“CNN is on the Phone About the Explosion..” Who’s Going to Protect your Brand?
Presented by: Hon. Michael A.L. Balboni

3. Here’s What Government Has Taught Me…

5. U.S. Attorney’s Statement
Following a failed terror plot in 2007 at New York’s JFK International Airport, then U.S. Attorney Roslynn Mauskopf provided dramatized information to the public
“One of the most chilling plots imaginable….The devastation that would be caused is just unthinkable"
“Had the plot been carried out, it could have resulted in unfathomable damage, deaths and destruction”
-U.S. Attorney Roslynn Mauskopf

7. Governor’s Prostitution Scandal
Former New York Governor, Eliot Spitzer, was caught on a federal wiretap, planning to meet with a prostitute in Washington D.C.

8. Lessons From The Private Sector

9. John F. Kennedy International Airport Runway Breach

11. Social Media Controversy
Following a deadly shooting of a police officer in northern Illinois, an individual claiming to be employed by FJC Security posted a controversial Facebook comment FJC responded with a Facebook post, explaining they support freedom of expression, triggering instant backlash

12. Social Media Controversy

13. Social Media Controversy

14. Communicating in a Crisis: The Right Way & The Wrong Way

15. The Wrong Way

16. BP Deepwater Horizon Catastrophe

17. CEO’s Statement

18. You Want “Your” Life Back…?
A drilling rig, Deepwater Horizon, exploded while drilling for British Petroleum (BP) on April 20, 2010 The incident occurred in the Gulf of Mexico, resulting in 11 deaths and 17 injuries As a result, a sea floor oil gusher discharged approximately 4.9 million barrels of oil into the Gulf, over a 87-day span

19. United Airlines Passenger Forcibly Removed From Plane

20. The Right Way

21. The Crisis

22. The Response

23. Lessons Learned 1) 2) 3) 4) 5) 6) 7)
Situations can get worse than what you anticipated Your response may land you in hot water with customers, employees, regulators & plaintiff attorneys It’s critical to recognize the universal experience people have with fast food, and how this will go to the very essence of your product line You must be empathetic to your audience Be in the room Manage expectations Calm the emotions

24. Plan Your Response

25. Bethpage Federal Credit Union Cyber Breach
Data posted to an unsecured site exposed 86,000 member accounts and went unnoticed for one month
Information released included names, account numbers, addresses, DOB’s, and card expiration dates

26. Bethpage Federal Credit Union Crisis Management Plan
The Process:
Review documents
Conduct leadership interviews
Identify core capabilities
Write the plan
Outline leadership structure
Test the plan

27. Develop the Plan! Exercise the Plan!

28. Table Top Exercises Purpose:
Simulate a crisis for the CEO & top executives
Test the capability of the organization to respond
Ignite thought process, activate strategic plans, and contain the situation

29. Contact Us 519 Eighth Avenue, 16th Floor New York, NY 10018