1. Product and Service Innovation - Team Project - Fly High
Shopping
FLY HIGH
Marzena Wilczynski
Martyna Maj
Ji Hye Hong
Min Sang Shin
Ji in Eom
Product and Service Innovation Team Project Fly High

2. Product and Service Innovation - Team Project - Fly High
Table of Contents
Problem analysis
People affected
Existing solutions
Mission & goal
Marketing mix
Conclusion
Product and Service Innovation Team Project Fly High

3. Definition of the problem
carrying bags
heavy
inconvenient
weight of the bag strains the hand
possibility of losing bags
impressions and pain in the hand
difficulties with holding many things
Product and Service Innovation Team Project Fly High

4. People affected place groceries / hypermarkets shopping malls
Product and Service Innovation Team Project Fly High

5. People affected target group Women Students Elderly
shop for the family
do not own cars
are not that strong
shop for clothes, cosmetics etc.
willing to travel far to discount stores
suffer from injuries
Product and Service Innovation Team Project Fly High

6. Our goals To give relief by moving weight from hand to the whole arm
To keep bags together to avoid losing them
To make shopping convenient and pleasant
Product and Service Innovation Team Project Fly High

7. Product and Service Innovation - Team Project - Fly High
Existing solutions
Product and Service Innovation Team Project Fly High

8. Product and Service Innovation - Team Project - Fly High
Existing solutions
Product and Service Innovation Team Project Fly High

9. Product and Service Innovation - Team Project - Fly High
Our solution
Wrist Bag Holder
Wrist band with a hanger to avoid hand impressions and pain
Press stud or button to keep bags in place
Product and Service Innovation Team Project Fly High

10. Product and Service Innovation - Team Project - Fly High
Mission Statement
“We want to be an aid for the people and want to support their life by increasing the quality of their shopping experiences - in order to improve their quality of life!”
Product and Service Innovation Team Project Fly High

11. Product and Service Innovation - Team Project - Fly High
The Wrist Bag Holder
New
Innovative
Original
Multi-Functional
Pleasant to use
Product and Service Innovation Team Project Fly High

12. Product and Service Innovation - Team Project - Fly High
Sketch
Product and Service Innovation Team Project Fly High

13. Product and Service Innovation - Team Project - Fly High
Prototype
Product and Service Innovation Team Project Fly High

14. Benefits to customers
No pressure point and no impressions on your hands
Much lighter, healthier and comfortable carrying experience
Can walk longer distance without feeling fatigue or inconvenience
Inexpensive, small, light as well as practical and functional
Minimizes chances of losing bags
Product and Service Innovation Team Project Fly High

15. Types of product Different colors of the hook
Available in two sizes – for men and women
Obtainable with loop fastener or buckle instead of hook
Product and Service Innovation Team Project Fly High

16. Product and Service Innovation - Team Project - Fly High
Place
Distribution channels:
Grocery chains & supermarkets
Hypermarkets
Product and Service Innovation Team Project Fly High

17. European market increase of hostile environment to cars
development of public transportation
resrictions of parking spaces within malls
high gas prices
health reasons
Source: The New York Times, June
Product and Service Innovation Team Project Fly High

18. Price 4€
More expensive than standard holders because of greater value in usage
Cheap production:
Requires usage of only two materials: plastic and vinyl
Plans for mass production in China
Product and Service Innovation Team Project Fly High

19. Promotion In store promotion
Demontration of usage and benefits to customers
Word-of-mouth marketing
Product and Service Innovation Team Project Fly High

20. Product and Service Innovation - Team Project - Fly High
Conclusion
If product becomes a success...
Expand to U.S. and Asian markets
Other distribution channels: pharmacies, department stores
Product and Service Innovation Team Project Fly High

21. Product and Service Innovation - Team Project - Fly High
Questions & Answers
Product and Service Innovation Team Project Fly High