1. Your Next Chatbot From Idea to Execution Donna Scheele
Director, User Experience
Oracle Cloud Platform User Experience
Suyash Joshi
Developer Advocate
Oracle Cloud Developer Relations
October 25, 2018

2. Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, timing, and pricing of any features or functionality described for Oracle’s products may change and remains at the sole discretion of Oracle Corporation.

3. Agenda 1. State of Chatbot/Digital Assistant in 2018
2. Chatbot Conceptualization and UX Design Overview
3. Development, Deployment Overview & Demo

4. State of Chatbot Technologies & Industry Landscape

5. First Chatbot : CLI Era

6. Conversational Era : Messaging is “Killer App”

7. Digital Assistant Era: Personalized, Proactive, Master Bot …

8. Oracle Digital Assistant Platform : Enterprise Grade

9. So You Want To Create A Bot
Where do you start?

10. ”Do not try to do everything. Do one thing well.”
- Steve Jobs -

11. Getting Started
Know Your Customers
Who?
What?
Where?
When?
Why?

12. Getting Started Know Your Customers Brainstorm Use Cases Reduce Costs
Increase Profits
Increase loyalty
Differentiate

13. Getting Started Know Your Customers Brainstorm Use Cases
Scope Technical Capabilities
APIs
Integrations
Natural Language Processor AI
Technical complexity / cost

14. Chatbot Lifecycle Getting Started Know Your Customers
Concept
Design
Development
Test
Deployment
Know Your Customers
Brainstorm Use Cases
Technical Capabilities
Collaborate
Product Management
User Experience
Development QA
Others
Chatbot
Lifecycle

15. Designing Your Chatbot
Best Practices

16. Designing Your Bot
Personality and Brand

17. Designing Your Bot Personality and Brand
Meryl Streep image: (Vittorio Zunino Celotto/Getty Images; Globe Photos/ZUMAPRESS.com (2); Paramount Pictures; LITTLESTAR PRODUCTIONS/PLAYTONE / Album;)

18. Designing Your Bot Personality and Brand Example Friendly Professional
Helpful
Kind
Patient
Not Pushy
Empathetic

19. Designing Your Bot
Personality and Brand
Script

20. Designing Your Bot Personality and Brand Script Example Format
Bot: What the bot says (what the bot does)
Customer: What the customer says (what the customer does)

21. Designing Your Bot
Personality and Brand
Script
Wireframe

22. Designing Your Bot
Personality and Brand
Script
Wireframe

23. Designing Your Bot Personality and Brand Script Wireframe Tips
Take stock of available UI components
Limit reliance on NLP (natural language processing)
Offer users convenient input choices
Do not offer users too many choices (Limit to 3 when possible)
Do use instant apps

24. Cay Furniture Company Bot
A Bot Design & Development Example

25. Recently purchased an bookshelf online directly from Cay Furniture
Cay Furniture Bot
John
He is a 25 yr old budget sensitive first time home buyer
Finding quality products at a good price is important to him
He’s not fond of assembling furniture but willing to for a good deal
John
Recently purchased an bookshelf online directly from Cay Furniture

26. Cay Furniture Bot Use Cases
1. Customer Support / Missing Parts (Reduce calls to customer support)
2. Sales / Special Offers (Sales/Increased profits)

27. Cay Furniture Bot Technology Oracle Digital Assistant Cloud Platform
Natural Language / AI Engine
Chatbot Simulator
Deployment to Facebook Messenger

28. Cay Furniture Bot Personality Friendly Professional Helpful Kind
Patient
Not pushy
Empathetic

29. Cay Furniture Bot
Bot Conversation

30. Cay Furniture Bot Wireframe Wireframe construction Sketch
Facebook Messenger Platform Design Kit
Facebook iOS 11 GUI 

31. Cay Furniture Bot Wireframe Wireframe construction Sketch
Facebook Messenger Platform Design Kit
Facebook iOS 11 GUI 

32. Cay Furniture Bot Wireframe Wireframe construction Sketch
Facebook Messenger Platform Design Kit
Facebook iOS 11 GUI 

33. Cay Furniture Bot Wireframe Wireframe construction Sketch
Facebook Messenger Platform Design Kit
Facebook iOS 11 GUI 

34. Cay Furniture Bot Wireframe Wireframe construction Sketch
Facebook Messenger Platform Design Kit
Facebook iOS 11 GUI 

35. Development Overview
Develop, Test, Deploy Cay Furniture Bot

36. Oracle Digital Assistant Cloud Platform
Simulator
Intents
Utterances
Train ML

37. Heart of Chatbot : Declarative Interaction
OBotML

38. Instant Apps Designer

39. Deployment : Configure Facebook Messenger

40. Demo
Cay Furniture Company Bot

41. Q&A
Your Next Chatbot, From Idea to Execution

42. Your Chance to Influence Product Direction and Design!
The Cloud Platform UX team would love to get your feedback on new designs.
Sign up here:

43. Thank You Try on Oracle Cloud : $300 Credit
Contact Suyash Joshi for any technical help :
Oracle Digital Assistant Tutorials
learn.oraclemobile.cloud
Design Resources
Sketch :
Facebook Messenger Platform Design Kit for sketch
Facebook iOS 11 GUI for sketch