1. Prepared By : Genoveva (email : genoveva.claudia@gmail.com)
“Product(ion)” Plan
Prepared By : Genoveva (

2. Classified of Product(ion)
Tangible / Goods :
is any physical product that can be touched like a computer, a car, a pen
Intagible / Services :
is a non-physical product like an insurance policy, tour
packages, car repair
services.

3. Classified of Product(ion)
Consumer Product
Convinience product
Daily product, exp. Soap,toothpaste, deterjent.
Shopping product
Less frequently purchased and the customer to compare the suitability, quality, price, and style of the product carefully. For example: furniture, clothing, car.
Specially product
Unique characteristics / brand identification in which a significant group of buyers is willing to do a special purchase effort. Exp. doctor and lawyer services.
Unsought product
consumers usually do not think to buy it. Exp. life insurance, funeral services.

4. Industrial Product
These are items consumed by businesses in their production or manufacturing process
Exp. Integrated circuit,
Ball bearing

5. Product Diversification
The product diversification strategy is different from product development in that it involves creating a new customer base, which by definition expands the market potential of the original product.
Example : Unilever Company → Shampoo : Sunsilk, brisk, Pantene → Toothpaste : Pepsodent → Deodorant : rexona → Butter : Blue Band → Deterjent : Rinso, Surf → Soap : Lux, Dove

6. Product Life Cycle

7. EXAMPLES OF UNIQUE PRODUCTS
Post It : → Small → Flashy colors → Very helpful

8. HEALTHY CHOICE RESTAURANT
The uniqueness of the restaurant : ◊ Low calorie foods served ◊ Organic vegetables ◊ Suitable for the diet ◊ Safe sugar for diabetics

9. Joger (factories words)
Joger produce :
Unique products, examp. Clock that run
backwards
* T-shirt with unique words.