1. DDP II Aim: What is Visual Analysis in Reverse Engineering?
Do Now: Take out your 3 products and notebook.
SWBAT: visually analyze a product using design components.
HW: Complete visual analysis of your product.

2. Principles & Elements of Design
Visual Design Principles and Elements
Introduction to Engineering Design
Unit 3 – Lesson 3.1 – Visual Analysis
Principles & Elements of Design
Common Changes to Unit:
Revised lessons include Essential Questions that all students should be able to answer as a result of the lesson and completing the related activities. The Essential questions are related directly to the concepts and standards. The Key Terms are linked to Glossary and provide teacher and students with a ready source of information related to the lesson and activities.
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Copyright 2006

3. Reverse Engineering
Visual Analysis

4. 6 Visual Design Elements
Six integral components in the creation of a design:
Space
Texture
Value
Line
Color
Form/Shape

5. Line
Types
Vertical- Represents dignity, formality, stability and strength.
Horizontal- Represents calm, peace and relaxation.
Diagonal- Represents action, activity, excitement and movement.
Curved- Represents freedom, the natural, having the appearance of softness and creates a soothing feeling or mood.

6. Vertical Lines

7. Horizontal Lines

8. Diagonal Lines

9. Frank Gehry

18. Curved Lines

20. Guggenheim Museum, Bilbao, Spain

21. Model for Disney Concert Hall and Hotel, Los Angeles

22. Gehry on the Hudson

24. and profound effect on a design.
Color
Color has an immediate
and profound effect on a design.
Types
Warm Colors
Reds, oranges, yellows
Cool Colors
Blues, purples, greens
Colors can affect how humans feel and act.

27. Color

31. The shape, outline, or configuration of anything.
Form and Shape
The shape, outline, or configuration of anything.
Examples
Squares
Circles
Ellipses
Ovals
Rectangles
Triangles

32. Form and Shape

43. Space By incorporating the use of space
in your design, you can enlarge or reduce the visual space.
Types
Open, uncluttered spaces
Cramped, busy
Unused vs. good use of space

48. The surface look or feel of something.
Texture
The surface look or feel of something.
Types
Smooth surface
Reflects more light and, therefore, is a more intense color.
Rough surface
Absorbs more light and, therefore, appears darker.

49. Smooth Texture

52. Rough Texture

56. Visual Design Principles and Elements
Introduction to Engineering Design
Unit 3 – Lesson 3.1 – Visual Analysis
Value
The relative lightness or darkness of a color.
Methods
Shade
Degree of darkness of a color
Tint
A pale or faint variation of a color
Add black to get a shade. Add white to get a tint.
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Copyright 2006

58. Value

59. Visual Design Principles and Elements
Introduction to Engineering Design
Unit 3 – Lesson 3.1 – Visual Analysis
Visual Design Principles
There are five principles that encompass an interesting design.
Balance
Rhythm
Emphasis
Proportion and scale
Unity
There are many different lists of design principles used by various occupational areas.
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Copyright 2006

60. Balance
Parts of the design are equally distributed to create a sense of stability.
There can be physical as well as visual balance.
Types
Symmetrical or Formal Balance
Asymmetrical or Informal Balance
Radial Balance
Vertical Balance
Horizontal Balance

61. Balance Symmetrical or Formal Balance The elements within the design are identical in relation to a centerline or axis.

63. Balance Asymmetrical or Informal Balance
Parts of the design are not identical but are equal in visual weight.

68. Balance Radial Balance
Design Elements radiate
outward from the center.

70. Balance Vertical Balance
The top and bottom parts are equal.

72. Balance Horizontal Balance
The left and right
parts are equal.

75. Visual Design Principles and Elements
Introduction to Engineering Design
Unit 3 – Lesson 3.1 – Visual Analysis
Rhythm
Repeated use of line, shape, color, texture or pattern.
Types
Regular rhythm
Graduated rhythm
Random rhythm
Gradated rhythm
This principle is sometimes referred to as repetition.
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Copyright 2006

76. Visual Design Principles and Elements
Introduction to Engineering Design
Unit 3 – Lesson 3.1 – Visual Analysis
Rhythm Regular Rhythm A element is repeated at the same repetition each time.
Flagpoles, windows on buildings, stripes on awning, lights that illuminate awning all represent regular rhythm.
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Copyright 2006

77. Rhythm Graduated Rhythm The beats of the element become closer or further apart as they move.

78. Rhythm Random Rhythm The beats of the element are random
or are at irregular intervals.

80. Visual Design Principles and Elements
Introduction to Engineering Design
Unit 3 – Lesson 3.1 – Visual Analysis
Rhythm Gradated Rhythm The repeated element is identical with the exception of one detail increasing or decreasing gradually with each repetition.
The shelves get smaller and smaller.
Project Lead The Way®
Copyright 2006

82. Emphasis Points of attention in a design.
The feature in a design that attracts one’s eye.
The focal point.
Emphasis can be achieved through size, placement, color and use of lines.
The most personal aspect of a design.

84. Proportion and Scale
Comparative relationships between elements in a design with respect to size.
3:5 ratio is known as the Golden Mean.
Scale
The proportions or size of one part of the image in relationship to the other.

85. Unity
Unity is applying consistent use of lines, color, and texture within a design.
To be harmonious.

86. Unity