1. The World of Advertising
Unit 2: Advertising

2. Advertisement
The public promotion of a product or service. Although advertisements let you know what products and services are available, they rarely provide the information you need to make wise choices.

3. Advertising Methods Method Message Scientific Studies
Scientific tests prove the product is effective.
Bandwagon Approach
Everyone is using the product. You should, too.
Testimonials
The product is effective because trustworthy people recommend it.
Comparison to other products
The product is more effective than others.
Attractive Models
Communicates the idea that attractive, successful people use the product
Humor
Associate the product with fun or good feeling.
 Appeals to the senses
Using beautiful or exciting scenery, colors or music.
Emotional Appeal
Using imagery or storytelling to make you feel an emotion about the product.