1. BRAND INFORMATION BRAND HISTORY FEATURES AND BENEFITS COMPETITIVE SET
Taken wines offer quality at affordable price points that celebrate the winding paths that take us from vineyard to glass.
In a corner of the world steeped in heritage, yet unrestrained by convention, we craft our wine entirely from Napa Valley fruit.
We view this traditional region through a decidedly of-the-moment lens, capturing the unmatched terroir of Napa as an ever-evolving narrative. A story of flavor, complexity and depth.
FEATURES AND BENEFITS
Eye-catching modern packaging that draws the consumer in
Varietally true wines at very competitive price points and sourced from highly desirable appellations
Exclusively made from pedigreed Napa Valley fruit
Consistent high scores and impressive accolades from critics
COMPETITIVE SET
The Prisoner, Orin Swift, Paraduxx, Stags' Leap, Francis Coppola, Educated Guess, B Side

2. KEY SELLING POINTS
Cabernet-based blend. 44% Cabernet Sauvignon, 28% Zinfandel, 15% Merlot, 13% Petite Sirah to ensure balance and structure as well as approachability.
Cabernet Sauvingon sourced from St. Helena, Yountville and Napa with small amounts of mountain Cabernet (typically Atlas Peak) to provide a layered, structured Cabernet.
Exclusive use of French oak barrels from renowned coopers including Radoux, La Roi, Seguin Moreau, Allary, Charlois, Le Grand
Flashy with abundant aromas of red currant, raspberry, blackberry cobbler, spice and a hint of underbrush. Powerful and opulent blend juicy, ripe red fruit, soft and supple with hints of lingering milk chocolate and cherry truffle notes that dance on the back palate.
Incredible price point for Napa Valley (not Napa County like some in the competitive set)
v.2015: 92 pts. James Suckling
v.2015: 90 pts. Wine Enthusiast
TAKEN RED
NAPA VALLEY