1. Southern Area Isaac Cronkhite Mailing Industry Focus Group Meeting
Vice President, Enterprise Analytics
Feb 2017

2. Informed Visibility® (IV®) Mail Tracking & Reporting
Agenda
Informed Visibility® (IV®) Mail Tracking & Reporting
Overview and Value to Mailers
Program Status
Bundle Visibility Process and Events
Enterprise Analytics Mobile Applications (EAMA)
Q&A

3. Informed Visibility Overview
IV is a foundational real- time platform for mail and package information.
IV leverages data to provide business intelligence for USPS functional groups and the mailing industry, providing:

4. Informed Visibility® Mail Tracking & Reporting
Provides mailers visibility of letters and flats and their aggregates (bundles, handling units and containers)
Informed Visibility® Mail Tracking & Reporting
IMb Tracing for Pieces and Bundles
Bundle Visibility Pilot
PostalOne! Container and Tray Visibility
Consolidates Mail Tracking into a Single System
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The Informed Visibility Mail Tracking & Reporting application, which is currently under development and a limited pilot, will provide visibility of letters, flats, bundles, handling units, containers, and transportation to mailers.
One of the benefits of providing Mail Tracking & Reporting through IV is that it consolidates mail tracking into a single system.
Today, mailers use IMb Tracing for piece visibility and PostalOne! for container and tray visibility.
These existing tracking capabilities will be migrated to IV.
Another benefit is that it provides better insight into the USPS mailstream by helping to fill in some of the visibility gaps. IV will leverage nesting associations to provide assumed handling events. When a mail aggregate, like a container, receives a scan, IV will create assumed handling events for all nested handling units, bundles and pieces.
In addition, IV will provide new logical events, such as the Logical Delivery Event and Logical Out for Delivery Event.
Another benefit of IV is that it is more flexible than the legacy systems.
IV improves ease of user for customer by allowing them to obtain data how they want it, and allows mailers to have more options in how they delegate visibility of their mail to others.

5. Informed Visibility® Mail Tracking & Reporting
Provides mailers visibility of letters and flats and their aggregates (bundles, handling units and containers)
Informed Visibility® Mail Tracking & Reporting
Fills Visibility Gaps
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The Informed Visibility Mail Tracking & Reporting application, which is currently under development and a limited pilot, will provide visibility of letters, flats, bundles, handling units, containers, and transportation to mailers.
One of the benefits of providing Mail Tracking & Reporting through IV is that it consolidates mail tracking into a single system.
Today, mailers use IMb Tracing for piece visibility and PostalOne! for container and tray visibility.
These existing tracking capabilities will be migrated to IV.
Another benefit is that it provides better insight into the USPS mailstream by helping to fill in some of the visibility gaps. IV will leverage nesting associations to provide assumed handling events. When a mail aggregate, like a container, receives a scan, IV will create assumed handling events for all nested handling units, bundles and pieces.
In addition, IV will provide new logical events, such as the Logical Delivery Event and Logical Out for Delivery Event.
Another benefit of IV is that it is more flexible than the legacy systems.
IV improves ease of user for customer by allowing them to obtain data how they want it, and allows mailers to have more options in how they delegate visibility of their mail to others.
Creates Logical Handling Event
Leverages Nesting Associations
Creates Assumed Handling Events

6. Informed Visibility® Mail Tracking & Reporting
Provides mailers visibility of letters and flats and their aggregates (bundles, handling units and containers)
Informed Visibility® Mail Tracking & Reporting
Provides Flexibility
Delegation
***Animation Imbedded
The Informed Visibility Mail Tracking & Reporting application, which is currently under development and a limited pilot, will provide visibility of letters, flats, bundles, handling units, containers, and transportation to mailers.
One of the benefits of providing Mail Tracking & Reporting through IV is that it consolidates mail tracking into a single system.
Today, mailers use IMb Tracing for piece visibility and PostalOne! for container and tray visibility.
These existing tracking capabilities will be migrated to IV.
Another benefit is that it provides better insight into the USPS mailstream by helping to fill in some of the visibility gaps. IV will leverage nesting associations to provide assumed handling events. When a mail aggregate, like a container, receives a scan, IV will create assumed handling events for all nested handling units, bundles and pieces.
In addition, IV will provide new logical events, such as the Logical Delivery Event and Logical Out for Delivery Event.
Another benefit of IV is that it is more flexible than the legacy systems.
IV improves ease of user for customer by allowing them to obtain data how they want it, and allows mailers to have more options in how they delegate visibility of their mail to others.
Provisioning
Ease of Use

7. IV Mail Tracking & Reporting Benefits
What does IV mean for your business?
a data-powerhouse, providing mailers a one-stop shop for all their mail visibility needs
conveniently track mailpieces (letters and flats), bundles, handling units, and containers in one, consolidated system
IV Mail Tracking & Reporting focuses on giving mailers greater insight into their mailings.
What does IV Mail Tracking & Reporting meant to for your business?
IV consolidated mail tracking visibility into a single system.
Today, mailers use IMb Tracing for piece visibility and PostalOne! for container and tray visibility.
These existing tracking capabilities will be migrated to IV.
(CLICK)
powerful insight into the USPS mailstream
mailers can more effectively plan and manage their mailings, thus increasing value to their customers

8. IV Mail Tracking & Reporting Benefits
How will IV improve mailer insight?
flexible data provisioning and flexible data delegation will improve ease of use, allowing customers to receive what they want, when they want, and how they want it
How does IV Mail Tracking & Reporting provide better insight?
By helping to fill in some of the visibility gaps. IV will leverage nesting associations to provide assumed handling events. When a mail aggregate, like a container, receives a scan, IV will create assumed handling events for all nested handling units, bundles and pieces.
In addition, IV will provide new logical events, such as the Logical Delivery Event and Logical Out for Delivery Event.
Another benefit of IV is that it is more flexible than the legacy systems.
IV improves ease of user for customer by allowing them to obtain data how they want it, and allows mailers to have more options in how they delegate visibility of their mail to others.
Full-Service Intelligent Mail® and nesting associations will be leveraged to expand visibility by providing Actual, Assumed, and Logical Handling Events through IV

9. IV Mail Tracking & Reporting
Additional Capabilities

10. Real-Time Piece Info
Includes USPS facility and operation codes providing insight on outbound and inbound mail processing
Can be leveraged with unique piece strategy on courtesy reply (return) piece to improve customer service and reduce cost
Can be leveraged to adjust predicted delivery days

11. Real-Time Container, Handling Unit, and Bundle Info
Provides insight on container, tray and bundle operations
Movement at origin and destination
New Bundle Visibility events
Out for Delivery
Can be leveraged to adjust predicted delivery days

12. Nesting, Assumed, and Logical Info
Full Service value proposition
Leverages eDoc and USPS process controls to solidify end-to-end visibility
Leverages routing ZIP, USPS processing, and USPS delivery scanner technology to inform mailers of mail delivery - in real-time

13. IV Mail Tracking & Reporting Logical Delivery Events
IV will provide Logical Delivery Events (LDEs)
A Logical Delivery Event is an implied delivery triggered by another event. Trigger criteria vary based on delivery scenario.
For on-street delivery, the trigger is the carrier's device entering the geofence for the mailpiece's associated ZIP+4 on the Predicted Delivery Date.
Logical Delivery Events give mailers better insight into when the mail has been delivered, so that they can coordinate their internal operations and marketing campaigns.
ZIP + 4
Informed
Visibility
A Logical Delivery Event is an implied delivery.
We use two steps to generate a Logical Delivery Event.
The first one is creating an inventory of all mailpieces that should be delivered.
This is determined by the last processing operation of the mailpiece.
When we receive certain processing stop-the-clock opcodes, we add the mailpiece to inventory for delivery, and we calculate the anticipated delivery date.
The second step is to trigger the creation of the event.
The triggering method differs based on the type of delivery that is made. There are different triggers if the mailpiece will be delivered on-street vs. being delivered out of the post office.
Once the appropriate trigger is received, IV creates the Logical Delivery Event and makes it available to mailers.
The event date/time is the estimated time when the mailpiece was delivered, as determined based on the triggering event.

14. Logical Delivery Events Cont. For Mail Delivered On-street1 2 3
Anticipated
Date of
Delivery (ADD)
ZIP + 4
An inventory of mailpieces to be delivered is created based on the Last Processing Operation.
The “Anticipated Date of Delivery” is created by comparing the scan time to the operation’s clearance time.
Based on geo breadcrumbs, it is determined when a carrier enters a ZIP+4 geo fence.
Informed
Visibility 4 5
Logical
Delivery Event
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This slide gives an overview of how the Logical Delivery Event process would work, based on mail being delivered on-street.
First, we add the mailpiece to inventory for delivery based on the last processing operation.
Second, we calculate the anticipated delivery date.
Third, based on carrier scanning device geo breadcrumbs, we determine when the carrier enters a ZIP+4 geofence.
Fourth, the Logical Delivery Event is generated.
Fifth, IV provides the Logical Delivery Event to mailers.
Looking on the bottom right, you see 8 houses, within two different ZIP+4’s, as indicated by the red boundaries.
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When a breadcrumb is received indicating that the carrier has entered the ZIP+4, then Logical Delivery Events are created for all mailpieces being delivered to addresses within that ZIP+4
A Logical Delivery Event is generated for mailpieces within the ZIP+4, that have an “Anticipated Date of Delivery” of today. This data is then sent to IV.
IV provisions the Logical Delivery Events to mailers.
Red boundaries represent the geo fence. Red dots represent the carrier entering the geofence.

15. Using LDEs for Multi-Channel Marketing
Real-time Event-Driven Multi-Channel Marketing
Mail Delivered
Sent
Mail Moment
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This slide provides an example of how mailers can use Logical Delivery Events (LDEs) to support real-time, event-driven, multi-channel marketing.
The mailpiece is delivered.
IV generates a logical delivery event.
IV sends the logical delivery event to the mailer.
The mailer follows up with customer by sending an electronic communication, letting them know in near real-time that their mailpiece has been delivered, and encouraging them to take immediate action.
Real-Time Data Received
Mailer Notified
Customer Conversion

16. Status of IV Mail Tracking & Reporting

17. IV Mail Tracking & Reporting Timeline as of 01.24.17
Release
Scope
Deployment**
Release 1.0
Piece Visibility – Automation Scans (IMb Tracing)
Container and Tray Visibility
Bundle Visibility – Automation Handling Events
Phase 1 of Web-Enabled Mail Tracking
Phase 1 of Flexible Data Provisioning
Flexible Data Delegation
Piece Visibility – Logical Delivery Events
Enables conversion to IV as scan source
Feb. 2017
Release 2.0
Roles and permissions management
Feb./Mar. 2017
Release 2.1
Bundle Visibility – Logical Out for Delivery Events
Logical Delivery Events for mail that receive Logical Out for Delivery Event
Assumed events for nested mail objects based on container, handling unit, and bundle handling events
Mar. 2017
Release 3.0
Start-the-Clock Visibility
Phase 2 of Web-Enabled Mail Tracking
Apr. 2017
Thus far, we have the scope for three releases that will be deployed from February 2017 through spring 2017.
These dates are contingent on the results of each pilot and are subject to change.
Additional releases are still being planned for the remainder of FY2017.
Additional releases for FY17 are still being planned.
**Dates are contingent on pilot results.

18. Mail Tracking & Reporting Status
Preparing for IMb Tracing® and PostalOne!® Container and Handling Unit transitioning to IV
Conducting comparative data validation between IV and legacy systems
Meeting weekly with MTAC UG4 to review and discuss MTR functionality
Executing Communications Educational Awareness Plan
Developing external messages, training curriculum, User Guides and Customer On-boarding Process.
Completing development for release 2 roles and permissions
Planning for releases 3 and beyond
Legacy Systems
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19. Join the MTAC UG4 discussions!
IV MTAC User Group 4
Meets weekly, Wednesdays from 12:30-1:30 PM (EST)
Open to all Users
Forum to discuss IV features for mailers
Contact to join the group.
Join the MTAC UG4 discussions!
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Interested in joining MTAC UG4?

20. Visit the Informed Visibility PostalPro™ webpage to learn more.
Need more information?
Visit the Informed Visibility PostalPro™ webpage to learn more.
Visit the IV RIBBS webpage to learn more about IV:

21. Bundle Visibility
Process and Events

22. Full-Service Bundle Visibility
P&DC
Entry/Container Unload Scan
(SV/IMDAS)
Container Load Scan (SV)
APPS/APBS
Bundle to Container SV Assign/Close Scans for Nesting
Data IV
Mailer Visibility
Delivery Unit
Arrived
at Unit
(IMDAS)
Container
Distributed
(IMDAS)
Out for Delivery
Curtailed
Inventory
(IMDAS)
Delivered
(Logical based on GPS)

23. Visibility Improvement
Piece, Bundle, and Container
IMb Tracing
Improved operational compliance
82%
45%
Scans leveraged to provide comprehensive visibility
Double digit visibility increase in IMb Tracing events
Identified opportunities for improved operational compliance to increase visibility
Pilot mailer visibility increased from 45% to 82%!

24. Full-Service Bundle Visibility
P&DC
Entry/Container Unload Scan
(SV/IMDAS)
Container Load Scan (SV)
IV Release 2.1 Bundle Visibility Enhancements:
Logical Out for Delivery event (OpCode 516) for bundles
Assumed Logical Out for Delivery event (OpCode 516) for bundle pieces
Logical Delivery event (OpCode 517) for bundle pieces that received Logical Out for Delivery event
APPS/APBS
Bundle to Container SV Assign/Close Scans for Nesting
Data IV
Mailer Visibility
a, b c
Delivery Unit
Arrived
at Unit
(IMDAS)
Container
Distributed
(IMDAS)
Out for Delivery
Curtailed
Inventory
(IMDAS)
Delivered
(Logical based on GPS)

25. Periodicals and News - Manual Sortation Visibility
Proof Of Concept

26. Periodicals and News Background
Purpose
Improve visibility of Full Service newspapers worked in manual operations
Solution
Vetted collaboratively with Network Operations - OPERATIONS INTEGRATION & SUPPORT
Developed process that utilizes SV & IMD devices to scan containers, tubs, and bundles at manual bullpens, assuming:
Full Service Mailings
Acceptance Process
Readable Barcodes
SV Load & Unload Scans
Proof-Of-Concept initially utilized IMD (Delivery Unit) scanning solution understood to be non-optimal but was first-to-market

27. Periodicals and News Proof-of-Concept
Delivery Unit
Locale Mail (No Plant Dist.)
P&DC
Main News Belt
Container Assign
Scan (SV)
Container
Close
Scan
(SV)
Distributed
(IMD)
Secondary Bullpen 27 Or
Wall
Barcode
Scan (IMD)
Container Distributed
Scan (IMD)
Bundle
Enroute
Scan (IMD)
Wall
Barcode
Scan (IMD)
Tub
Distributed
Scan (IMD)
Wall
Barcode
Scan (IMD)
Wall
Barcode
Scan (IMD)
Acceptance
Or Unload
(IMD)
Postal One
Rec.
99S
Load
Scan
(IMD)
Trailer
Depart
(IMD)
Tub
Unload
(IMD)
Trailer
Arrive
(SV)
Container Unload
Scan (SV)
Container Stage
Scan (SV)
Container Load
Scan (SV)
Trailer
Depart
(SV)
Acceptance at DU to Arrival at News Belt
Distributed to Close
99H Close to Distributed
Proof of Concept
Successful test even though assumptions did not prove out (Containerization, readability, turn around flows).
Ability to identify mail not processed on Day 0.
Calculated Cycle Times.
Creating a Processed-by-Cutoff Time Exception Report.
Next Steps
Assess and test technology alternatives – currently fielded technology (SV, Manual Scanning Appliance).
Develop, choose alternative, pilot and field solution
Manual casing – visibility solution development
Address lessons learned from initial Proof-Of-Concept test
Full Service Compliance and Verification – Readability, Containerization, Labeling, mail/labels matching eDoc
Flow to local mail – may not get processed in plant
Assess longer term test technology alternatives – Lapel-style scanners, Google Glass, mobile apps.
99P Close to Container Load & Depart
Scan Not Captured
Graphic depicts scan events at all possible handoffs

28. Enterprise Analytics Mobile Applications (EAMA)
Overview and Value to Mailers

29. EAMA Overview
EAMA is a mobile platform to enable real-time Trailer Visibility at the Detached Mail Units (DMUs) and Delivery Units (DUs) vestibule drops to provide delivery information for any container, tray or package, as well as, enhanced barcode diagnostics.
Features include:
Trailer Visibility
Mail History
Enhanced Barcode Diagnostics

30. EAMA Value to Mailers Increase mail in measurement:
Enable Trailer & Container scanning at DMU’s to enhance “Start the Clock” calculations.
Improve DMU long haul mailer visibility resulting in increased First-Class Mail Letters in measurement.
Increase mail in measurement for long hauls by 11%

31. EAMA Trailer Visibility Application Detached Mail Unit
Enables the ability to scan and send trailer barcode and IMcb information to USPS
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Scan and nest USPS trailer (99T) and container barcodes (99M)
Submit mailing data to USPS– Data sent to USPS IV, TRP-GEO & SV

32. EAMA Trailer Visibility Application Detached Mail Unit
Allows USPS drivers to scan and send the 99T trailer, departure event, route/trip/leg & geo fencing information to USPS
Submit mailing data to USPS– Data sent to USPS IV, TRP-GEO & SV
Capture & Confirm Departure Event – Mobile GeoFence assists to confirm departure
When Driver Breaks Geo-Fence, Actual Departure Time is Recorded.
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33. EAMA Trailer Visibility Value Proposition
Mailer
EAMA
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34. EAMA Project Timeline as of 01.24.17
Milestone
Status
Project Initiation
Aug. 2016
Requirements & Design
Feb. 2017
Development
Feb. – May 2017
Testing & Integration
May 2017
Deployment
Jun. 2017

35. Questions?
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