1. Average Monthly “Video Viewing on a Smartphone” Reach by Demo
Smartphone Video Reach Continues To Grow As More Owners Watch Video On Their Device
Average Monthly “Video Viewing on a Smartphone” Reach by Demo
% of Smartphone Internet Users Who Watch Video On Smartphones
75%
77%
81%
86%
84%
85%
82%
80%
83%
80%
81%
83%
65%
72%
79%
54%
64%
70%
Left to your own devices
Source: VAB analysis of Nielsen Total Audience Report 2Q 2016 & 2017; percentage of users among U.S. population. Crediting enhancements for mobile reporting made in March 2016 (for iOS) and August 2016 (for Android). Nielsen removed a legacy crediting rule that limited mobile usage at 30 minutes which increases the total reported number of minutes spent with these devices.