1. Facebook, Twitter & Blogs
Can They Transform Your Marketing Efforts?
John Denny
Bernadette Turner
Jessica Knoche
Cynthia Closkey
Tim Hindes

2. Agenda
What is Social Media?
Facebook
Twitter
LinkedIn
Blogs/Vlogs
Q&A

3. What is Social Media?
Media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

4. Communication Collaboration Multimedia Entertainment
What is Social Media?
Communication
Blogs, Microblogs
Social Networking
Aggregators
Events
Collaboration
Wikis
Social Bookmarking
Social News
Opinion Sites
Multimedia
Photo Sharing
Video Sharing
Live Casting
Audio/Music Sharing
Entertainment
Media/Entertainment
Virtual Worlds
Gaming
Game Sharing

5. Overview

6. Stats About Social Media

7. Stats About Social Media
On average each adult with a social networking page or profile has profiles on 1.6 sites, and 39% of adults have profiles on two or more sites
By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
78% of consumers trust peer recommendations
Only 14% trust advertisements

9. Who Uses Social Media

10. Facebook
Socializing #1
Also videos, music, photos, business promo
Twitter
News #1
Also socializing, business promo
LinkedIn
Also business promo
Blogs
Also all other items

11. Develop pages and groups to interact with friends and fans
Post/Host a wide array of media and applications
Personal network = passion network
More than 300 million active users
50% of FB active users log on in any given day
The fastest growing demographic is those 35 years old +
Terms to Know:
Friends
Status Updates
Groups
Pages
Fans

14. Microblogging in 140 characters or less
Asks the question: “What are you doing?”
Over the past 12 months, Twitter’s year-on-year growth rate is more than 1000%
It’s estimated that Twitter currently has between 6 – 10M global users and growing
Tuesday is the most active day for Tweeting, followed by Wednesday and then Friday
Twitter is now officially a term in the English Dictionary
Terms to Know:
Followers
Tweets
Retweets
Direct Messages
@Mentions
Favorites
Hashtags

17. Professional networking and corporate research
Personal & corporate profiles and networking groups
The majority (66%) are decision makers or have influence in the purchase decisions at their companies
According to some surveys, the greater the number of connections, the greater the likelihood of higher personal income
Terms to Know:
Profile
Connections
Status Updates
Recommendations
Groups
Q&A

20. Individual entries of commentary/material
Allow content generators to interact with an audience
Vlogging is the same, only with video posts
Vlogging has increased popularity with data plans on camera phones allowing for nearly instantaneous upload
Terms to Know:
Post
Comment
Views
Pingback
Link
RSS
Embed

24. Questions?

25. Visit http://pittsburghnonprofits.wordpress.com