1. The State of the Hybrid SharePoint Ecosystem
11/19/2018 2:48 PM
THR2055
The State of the Hybrid SharePoint Ecosystem
Christian Buckley
Office Servers & Services MVP
Founder & CEO of CollabTalk LLC
@buckleyplanet
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Why focus on Hybrid?

3. Organizing for the Cloud

4. As SharePoint continues to evolve its footprint, companies are demanding flexible architectures to help them better meet internal and external collaboration needs
Reducing costs
Reducing headcount
Doing more with less
Focusing less on traditional IT activities and more on activities that will help drive the business forward

6. Research Overview http://hybrid-sp.collabtalk.com/

7. Research Sponsors

8. Background
As collaboration moves from on-prem to the cloud, many organizations struggle with moving years of on-premises infrastructure and data to the cloud.
There is no accurate data as to how many customers are actively pursuing hybrid solutions as a strategy versus displacing on-prem environments with the cloud.
It is unknown the reason why customers are not adopting the cloud version of SharePoint, and engaging this new product

9. Problem Statement Estimate the market size of SharePoint Hybrid market
Understand why customers remain on-premises
Identify fears and concerns of moving SharePoint to the cloud
Outline challenges for customers considering migrating to the cloud
Understand how vendors and Microsoft are addressing these challenges

10. Market Research – Target Audience
Microsoft
Marketing
Engineering
Sale
Channel
ISV’s
SIS
Customers
Community influencers and MVPs
Discussion group and online social network participants
Sponsor contacts
Interviews with SI’s and ISV’s
SI and ISV customers

11. Research Methodologies
Secondary market research
Databases used for initial research
Gartner
Emarketer
Statista
Factiva
Analysis and recommendations
Primary market research  
Surveys
Interviews
Profile modeling

12. Research Findings

13. Mitigate Security and Customization Concerns
Main Recommendations
Microsoft
Mitigate Security and Customization Concerns
ISV’s/SI’s
Consider Hybrid
as a Strategy
End-Users

14. Key Issues Future of Hybrid? Security Cloud Flexibility
Control of Data
Cost of Integration

15. Security and Customization Concerns

16. Mitigate Security and Customization Concerns

17. Security Insights CURRENT SHAREPOINT MESSAGING
Hybrid.office.com (Apr 17, 2017)

18. Security Insights CURRENT SHAREPOINT MESSAGING
Hybrid.office.com (Apr 17, 2017)

19. Security Insights CURRENT SHAREPOINT MESSAGING
Hybrid.office.com (Apr 17, 2017)

20. 21% Customization Insights
Gartner reports that
“Migration of customizations used in on-premises installations is the biggest blocker to cloud migrations of SharePoint.”
Jared Shockley, Senior Service Engineer at Microsoft
21%
Of users
experience
"inability or difficulty with customization“

21. Mitigate Security and Customization Concerns
Recommendation 1:
Mitigate Security and Customization Concerns
Educate customers about Microsoft cloud security
Make security the primary message in product positioning
Microsoft
Security
Perception
Empower customers with more flexibility
Optimize updates for compatibility
Offer support to help in transition process
Customization
Provide an efficient communication channel for customers
Provide prompt service to lower loss of control perception
Data
Control

22. Mitigate Security and Customization Concerns
Recommendation 1:
Mitigate Security and Customization Concerns
Security
Perception
Aid Microsoft in education of existing cloud security
Assess customers’ security needs and identify gaps in current solution
Offer additional security services (as needed)
ISVs/SIs
Customization
Invest in solutions for customers moving legacy applications
Close SharePoint flexibility gaps offering third-party solutions

23. Mitigate Security and Customization Concerns
Recommendation 1:
Mitigate Security and Customization Concerns
End-Users
Assess the security level the company needs
Take advantage of all security tools (i.e. Single sign on)
Security
Plan carefully how to move legacy solutions
Get to know how currently automatic updates can impact customized solutions
Customization

24. Consider Hybrid as a Strategy

25. Growth of Hybrid Market
Market by Users
Hybrid Market Share
2017
Hybrid
32%
$3.2B
$5.3B
Hybrid
46%
2017
2020
2020 25

26. Market Distribution of Licenses 2020
20%
66%
45%
55%
80%
34%

27. Company Size Distribution of Respondents

28. # Of On-Prem Version Used in Organizations

29. On-Premises Versions

30. Consider Hybrid as a Strategy
Recommendation 2:
Consider Hybrid as a Strategy 1
Enable customized servers to migrate effectively
Improve Migration 2
Prepare and offer detailed migration plans for customers 3
Microsoft
Improve communication between SPO and on-prem versions
Invest in Compatibility 4
Microsoft
Make Hybrid comfortable for users 5
Continue supporting on-prem as part of Hybrid environment 6
Optimize SPO to cater to Apps, Storage, SSO, Team Sites, etc.
Optimize for Usage 7
Optimize on-prem versions to cater to sensitive data storage 8
Stress that Hybrid is a viable, growing solution for many users
Focus Marketing on Hybrid 9
Share successful migration stories and solutions with users

31. Consider Hybrid as a Strategy
Recommendation 2:
Consider Hybrid as a Strategy 1
Offer expertise in transitioning customized/legacy applications
Offer Hybrid and Cloud expertise 2
Continue to offer on-prem solutions along with cloud/Hybrid.
ISVs/SIs
End-Users 3
Hybrid market is growing significantly every year. Enter, stay and monetize with the expertise
Follow the Market 4
In hybrid space, focus on on-prem and hybrid clients 5
Form long-term strategic relationships with clients to transition from on-prem to Hybrid, and then move on to cloud eventually
Strategic relationships 6
Offer clients the strategy to transition accurately estimating the costs and time needed for the move

32. Hybrid: The Best of Both Worlds
Recommendation 2:
Consider Hybrid as a Strategy 1
Learn how you could optimize Hybrid for your company
Hybrid: The Best of Both Worlds 2
Determine which environment fits each of your SP tools best
End-Users 3
Recognize that completely on-prem as a strategy is shrinking, and will likely receive less focus from Microsoft over the years
Follow the Market
End-Users 4
Focus on SPO and Hybrid options 5
Start-Ups: Start on Cloud, Enterprises: Gradual Migration
Plan Ahead 6
Ensure management and training are prepared for migration 7
Learn how others have successfully migrated
Look for Solutions 8
Consult with ISVs, SIs, and Microsoft

33. SUMMARY Microsoft ISVs/SIs End-Users
Focus marketing on security of Hybrid space
Reinforce message of cloud security
Analyze and Optimize
Improve migration compatibility
Offer Hybrid and cloud solutions
Plan ahead/partner with ISVs/SIs

34. The State of Hybrid SharePoint
About CollabTalk
CollabTalk is an independent research and technical marketing services company.
We take a collaborative approach to everything we do, augmenting our capabilities with a deep network of partners and community influencers.
The State of Hybrid SharePoint
Customers include many well-known brands within the Microsoft ecosystem:

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The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

36. 11/19/2018 2:48 PM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.