1. 1. Disruption charter: Please add name for disruption
Disruption overview: To be developed till ….
1. Disruption charter: Please add name for disruption
Developed by (Team) …
As-is state: Key issues, players, “forces”. e.g. underlying emo- tions, commit- ments or interests …
Expected deve- lopments over time: Trigger points, system dynamics (sup- porting and hin- dering factors, potential surpri- ses), likelihood …

2. Disruption detailing: To be developed till ….
2. Disruption charter
Expected impacts on
Society
Oneself
Specific (types of) companies
Specific (types of) asset classes and their valuation …
Business opportunities based on the disruption (for established com- panies, for start ups, …) …

3. 3. Business model overview
Business model: To be developed till ….
3. Business model overview
8. Key partners
7. Key activities
2. Value propositions
4. Customer relationships
1. Customer segments …
6. Key resources
3. Sales channels
9. Cost structure
5. Revenue streams

4. 4. Marketing planning (explanation)
Marketing planning: To be developed till ….
4. Marketing planning (explanation)
Market (segments) understanding:
existing pain and budget
or: missionary selling
Customer understanding:
insights at typical customers
care for customer’s daily life
Competitive understanding:
strengths/weaknesses
existing/possible substitutes
Business understanding:
Know the rules
Break the rules?
identify new “blue oceans”
Target group(s):
customer (groups) who really appreciate the new market offering
Differentiation:
value for money: clearly stated “Value Propositions“
customer segmentation ex post
Positioning:
communication of the “Value Propositions“
build emotional brand + +
Marketing dialog
Sales conversion
(new customer acquisition)
Post-sales
(old customer acquisition)
user experience
early customers/references
“faces“(not: monitors)
pricing
sales channels
key selling arguments
upsell, cross-sell
loyalty: re-order and recommendations
Business processes, e.g. sales process, business opportunity analysis etc.

5. Marketing planning: To be developed till ….
Market (segments) understanding:
The rules:
Customer understanding:
Competitive understanding:
Break the rules?
Target group(s):
Differentiation:
Positioning: + +
Marketing dialog
Sales conversion
(new customer acquisition)
Post-sales
(old customer acquisition)

6. 5. Controlling elements (explanation)
Marketing planning: To be developed till ….
5. Controlling elements (explanation)
indicators
control
time frame
six indicators for healthy corporate development:
strategic management
substi- tutes
new technical solutions
close to customer problem
future potential for success
market position
innovations
employer attractiveness
productivity
liquidity
profitability 2 3
cost position
market position
current potential for success 4 1
operative management
balance sheet
returns and costs
financial success 6
income
statement
returns and expenses
liquidity 5
today future

7. Marketing planning: To be developed till ….
5. Controlling elements
indicators
control
time frame
six indicators for healthy corporate development:
strategic management
market position
innovations
employer attractiveness
productivity
liquidity
profitability
operative management
today future