1. Evaluate Competitors

2. Case Study – Competitive Threat Analysis for a Global Tire Company
Requirement
Solution
A leading global tire manufacturer was expecting competition from a Chinese tire manufacturer and wanted to understand it better.
The scope of our research included the understanding of:
Operations
Summarization of financial information
Research and Development information
Products launched and upcoming products
New Announcements and Events
A detailed presentation in PowerPoint on the Chinese Tire Manufacturer included:
Industry Overview
Competitor’s manufacturing capacities and capabilities
Finances - global and regional
Products - current and proposed
Market expansion strategies
Research & Development – spend (global and regional) and activities
New announcements
Historic and forecast data (five years)
Detailed sourcing and interview highlights
Methodology
We conducted research on the competitor through:-
Primary research (9 interviews with senior employees of the competitor; 2 interviews with other tire manufacturers)
Secondary research (largely from Chinese-only sites)
Social Media monitoring – monitoring comments on consumer discussion forums and professional networking sites
Delivery of a comprehensive report on the competitor and the threat it posed to the client
Client Benefits and Feedback
The report on the operations of the competitor helped the client to shape its response.
Primary research revealed a range of important strategic information the client had not been aware of, including:
The competitor company’s ambitious plans to increase capacity and output in the short term
Plans for first manufacturing sites in the US and UK
Insights into the company’s M&A strategy

3. Case Study -Database of Companies for a Leading Research Publisher
Requirement
Solution
A UK client wanted us to create company profiles for 45,000 companies (public and private) across 25 industries and 60 countries.
The scope of our research included:
Collect key information from company websites. Data collected included:
Company corporate information
A brief overview of company’s business
Sector and geographic indexing
List and information on key executives
List of major products
Company locations
Historical events of the company
The client was provided with an efficient and reliable service that included:
Error free data collection and input
Thoroughly proof-read content
Comprehensive coverage of data points specified by the client
Online tool so the client could constantly monitor progress and input
Delivery in multiple formats including XML and PDF
Client Benefits and Feedback
The content is used in some of the world’s leading business information portals.
Client was able to save on costs due to the low US$ / hour service that we gave. We estimate the cost savings to be around 55% compared to the company’s captive center in India.
Methodology
Research on company websites
Data collection from third party credible sources
Validation of data collected from all sources
Data entry into a purpose designed authoring tool
Proof-reading of written content
Multi-layer quality check process

4. Case Study - Optoelectronics Competitor Benchmarking
Requirement
Solution
A leading optoelectronics manufacturer wanted a detailed competitor benchmarking study in order to:
Identify its key competitors
Evaluate them according to standard parameters
Assess competitor strength
Develop strategies based on a better understanding of its competitive position
The in-depth research and findings was delivered to the client as:
Overview and findings
Competitor peer group with justification
Competitor assessment by parameters including: product pipeline, patents, brand share, revenues, social media presence.
Weighted competitor ranking based on parameter scores
Assessment of the client’s competitive position based on its benchmarked strengths and weaknesses
Competitive strategy action points
Methodology
We conducted thorough research through:-
Secondary research: Company websites, annual reports, social networks, IEEE, FDA, US Patent Office, European Patent Office.
Primary research: Interviewing industry management, sales heads, R&D heads, and academics.
Our Analysts used the information gathered from the above sources, analyzed the data and offered a two-format solution to the client.
Benefits and Feedback
Based on the study the client was able to:
Identify its strengths and weaknesses and develop improvement strategies.
Understand which competitors posed the greatest threat.
Target competitor weaknesses.
Gain competitive advantage, helping to improve the clients’ competitive ranking over the next year.

5. Case Study- Due Diligence on a Chinese Partner
Requirement
Solution
A commodities company wanted to know more information on a potential partner company in China. It wanted to know:
Overview of the Chinese commodities trading market and trading practices.
What was the financial and trading history of the Chinese company?
Did the company have the connections and existing contracts it claimed?
Were there any regulatory or reputational issues facing the company?
The research and findings were delivered to the client as a:
China Market profile of the Commodities Trading market
Company profile including:
Company overview
Financials
Key personnel
Company reputation
Regulatory issues
Methodology
Benefits and Feedback
We conducted thorough investigation through:
Face-to-face research (conducted by Chinese agent): 10 Interviews with the Chinese company’s employees, ex employees, customers and competitors.
Investigation of regulatory filings of the company (by a Chinese Agent) and the history of the leading sponsors and executives.
Checking of social media and newspaper comment on the company.
Our Analysts used the information gathered from the above sources, analyzed the data and offered a two-format solution to the client.
Based on the study the client was able to establish the following about the Chinese company.
It did indeed have the contacts and connections it claimed.
The company had long and steady history of profitable trading.
While there had been some complaints against the company there were no law suits.
On the basis of this the commodities trader was able to confidently go into partnership.

6. Case Study – Competitive Analysis for an Healthcare IT Company
Requirement
Solution
A leading software technology company offering Healthcare Information Systems (HIS) wanted to understand why it was losing market share to a number of smaller competitors.
Specifically it wanted to know the following for three HIS providers
Operations set up
Sales by product
Research and Development spend and focus
Products launched and upgraded, technical specifications
End user feedback/ market attitude
Pricing benchmarks
A detailed presentation in PowerPoint on each provider included:
Operations centers, geographies, staff
Revenues split by geography and service line (estimated)
Products and services on offer and in pipeline
Research & Development – spend (global and regional) and focus areas (estimated)
Customer feedback on products
Social media response
Approximate pricing benchmarks,
Price/value perception of clients
Methodology
Client Benefits and Feedback
TBRC conducted research on each provider through:-
Primary research (5+ interviews with senior employees; 5+ interviews with customer hospitals)
Secondary research (company websites, journals and presentations)
Social Media monitoring – monitoring comments on consumer discussion forums and professional networking sites
Delivery of a comprehensive report on the competitor and the threat it posed to the client
The report on the operations of the providers helped the client to shape its strategic response.
Primary research revealed a range of important strategic information the client had not been aware of, including:
Lower than expected price points and higher discounts
Customer perceptions that the smaller companies were more responsive
Technology development focus areas of the providers

7. Disclaimer All Rights Reserved.
These presentations and reports should not be reproduced, re-circulated, published in any media, website or otherwise, in any form or manner, in part or as a whole, without the express consent in writing of TBRC Business Research Pvt Ltd. Any unauthorized use, disclosure or public dissemination of information contained herein is prohibited. Individual situations and local practices and standards may vary, so viewers and others utilizing information contained within a presentation are free to adopt differing standards and approaches as they see fit. You may not repackage or sell the presentation. Please note that on occasions it may not be possible to find all the information as set out in proposals or report outlines. On these occasions TBRC will ensure that all reasonable efforts have been made and will highlight this in the deliverables for discussion with the client. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Note also that the findings, conclusions and recommendations that TBRC Business Research Pvt Ltd delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such TBRC Business Research Pvt Ltd can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.

8. Contact Us Europe Asia Americas The Business Research Company
47 Anchorage Point,
42 Cuba Street, Canary Wharf,
London, England,
E14 8NE.
Asia
The Business Research Company,
Horizon Avenue,
/b/s/1/2
Road Number 10
Banjara Hills
Hyderabad (India)
500033
Americas
The Business Research Company
625 South Avenue, Apt B204,
Secane, Philadelphia, PA 19018,
USA