1. BLOCKCHAIN AND THE FUTURE OF DAM

2. Project Director, DayDream
BLOCKCHAIn
AND THE FUTURE OF DAM
Jean Lozano
CTO, MediaValet
Ralph Windsor
Project Director, DayDream
Editor, DAM News

3. WHAT IS BLOCKCHAIN?
Continuously growing list of records, called blocks, linked and secured using cryptography, that is inherently resistant to modification of data
A secure, shared, distributed ledger that contains an immutable record of every transaction that occurred
Managed by a peer-to-peer network
Achieves decentralized consensus

4. Blockchain P2P network From: Buyer From: #004 To: Seller To: #005
Amount: $100
From: #004
To: #005
Amount: $100
John
#001
Block created by Buyer
Block seen by Network Users
Buyer
#004
Seller
#005
Maria
#002
Dave
#003

5. LEDGER FROM TO PROPERTY VALUE John Jane Payment $100 Maria Dave $800
Asset
Car
$200
Message
I love you
Example Ledger
Entire network has ledgers

6. Transaction walkthrough
Someone requests a transaction through
a DApp.
Validation
- miners verify the transaction
Transaction broadcasted
to P2P computer (nodes)
The transaction is complete.
The new block is then added to the existing blockchain, in a way that is permanent and unalterable.
Once verified, the transaction is combined with other transactions to create a new block of data for the ledger.

7. Blockchain protocols

8. Decentralized apps

9. Blockchain network TYPES
Public Blockchain Network
Private Blockchain Network
Consortium or Federated Blockchain Network

10. So what’s all the hype about???

11. - Massively transformative purpose -

12. Blockchain 2.0: SMART CONTRACTS
On-chain assets
Settlement
For digital assets on the chain, such as a cryptocurrency, accounts are atomically settled
For assets represented off chain, such as stocks and fiat, changes to accounts on the ledger will match off-chain settlement instructions
Execute & Value Transfer
Terms of contract dictate movement of value based on conditions met.
Events
Event triggers contract execution
Event can refer to:
Transaction initiated
Information received
Pre-defined contract
Terms are established by all counterparties, such as:
Variable interest rate (e.g. LIBOR)
Currency rate
Conditions for execution (e.g. time and date, LIBOR rate at given value) 1 2 3 4
Off-chain assets

13. BLOCKCHAIN 2.0: SAMPLE USE-CASES
Banking and Capital Markets
Manufacturing
Retail
Insurance
Government
Health
Asset tracking
Real time auction for supplier contracts
Supply chain transparency
Loyalty tracking
Product provenance
Logistics management
Claims management
MBS/Property Payments
Fraud detection
Automated underwriting
Bond Issuance
Trade Finance
Loan Syndication
Post Trade Settlement
Cross Border Payments
Licensing and ID
Benefit distribution
Aid tracking
Military security
Personalized medicine
Records sharing
Compliance

14. the Mediavalet blockchain initiative

15. The journey of a thousand miles begins with a single step.
– Chinese Proverb

16. digital asset supply chain for marketers

17. TENANT-TO-TENANT SUPPLY CHAIN WORKFLOW
Photography Company 001
Video Production Company
002
Marketing Team 001
Marketing Team 002
Photography Company
Digital Agency 001
Marketing Team 003
Marketing Team 004
Marketing Team 006
Marketing Team 007
Marketing Team 009
Marketing Team 008
In-Platform Transaction

18. The blockchain mvp
Tenant-to-Tenant Blockchain Smart Contracts (In-Platform)
Consortium - Ethereum Blockchain Network
Microsoft Azure Blockchain App Builder Private Preview Program
DApp for DAM
Don’t boil the ocean…

19. Video Production Company
The next phase
Photography Company 001
Video Production Company
002
Marketing Team 001
Marketing Team 002
Photography Company
Digital Agency 001
Marketing Team 003
Marketing Team 004
Marketing Team 006
Marketing Team 007
Marketing Team 008
MediaValet Platform

20. Blockchains & The DAM Industry Supply Chain Consortium
Ralph Windsor

21. Blockchains: The Answer To The DAM Interoperability Crisis?
Potential of blockchain for DAM interoperability and more efficient digital asset supply chains
A blockchain is no more than a distributed transactional database.
Blockchain offers advantages for cloud interoperability: they are trustless and distributed.
No one entity has absolute control.
De-centralised: has similar advantages to the internet.
Blockchain offers an independent and redundant method to exchange data.
This makes them potentially suitable for DAM interoperability.

24. What Is The DAM Supply Chain Consortium?
Industry initiative formed by Daydream, MediaValet, Assetbank, Brandworkz, GSPANN, MerlinOne and Picturepark.
Research the development of DAM industry supply chains.
Investigate using trustless blockchains and Distributed Ledger Technology.
Carry out research into both trusted and trustless methods.
Develop interoperability metadata protocols and formalised service descriptions.
Create a DAM industry content services exchange.
Vendors, consultants and users are all welcome.
Register at