1. ECT 455 E-Commerce Web Site Engineering
Lecture 1
Introduction
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2. Web Site Engineering Process Project Team Formation
Agenda
Course Overview
MS/ECT 2007 Curriculum
Web Site Engineering Process
Project Team Formation
Internet and E-Commerce Trends
E-Commerce and EC Value Chain
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3. 1. Course Overview Syllabus Assignments and requirements Textbooks
Team projects
Discussion forum & market news
ECT server accounts
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4. Server Accounts
ECTWEB: ASP, PHP and PERL accounts running in IIS 5.0 application isolation mode
ECTWEB2: ASP.NET 2.0 accounts running in IIS 6.0 Application Pools
Individual accounts on both ECTWEB and ECTWEB2; you need to activate your accounts first before accessing it.
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5. Access Your Account
Activate your account first. Visit
ECT Documentation Wiki :
ECT Blog:
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6. Project Team Accounts
Project team accounts are on ECTWEB2; no need to activate the accounts.
If your team needs an ECTWEB account, submit a request by to me.
ftp://ectweb2.cs.depaul.edu
Login
User ID: CSTCIS\silver25 (example)
Password
URL
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7. SQL Server Accounts
A tutorial has been posted with information on how to use your ECT SQL Server account to host the ASP.NET Membership databases. This is only available for students with accounts on ECTWEB2.
Tutorial can be found here :
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8. 2. Competency Modules for MS/ECT 2007
Capstone
IT Planning & Strategies IT
Architecture Design
Global Systems
& Strategies
Legal & Social
Issues
Level III
Level II
Database II
Information Assurance & Security
Enterprise Systems Integration
Project Management
Wireless &
Mobile Applications
Knowledge Management
Advanced Internet Tech.
Level I
Database I
Application Development
Data Mining & Analytics
Network Design
E-Business Systems
HCI Methods
Software Engineering
Internet Application Development
CSC 449 Database
Technology
ECT425
Technical
Fundamentals
Of Dist. IS
SE 430
Object-Oriented
Modeling
Foundation Phase
ECT 455
EC Web Site
Engineering
Required
Electives (5)
Prerequisite Phase
CSC 211
Java I
CSC 212
Java II
SE 325
Software
Engineering
CSC 383 Data Structure
& Algorithms
ECT 310
Internet App. Dev.t
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9. e-Business Systems Competency
*ECT 455 E-Commerce Web Site Engineering 
*ECT 480 Intranets and Portals
*ECT 481 Internet Supply Chain Management
*ECT 582 Secure Electronic Commerce
ECT 586 Customer Relationship Management Technologies 
*ECT 589 E-Commerce Technology Capstone
At least 4 courses to fulfill a competency 
* required for ECT majors 
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10. Design/Development Oriented
dd1. Application Development
dd2. Software Engineering
**dd3. e-Business Systems
dd4. HCI Methods
dd5. Enterprise Systems Integration
Data Oriented
do1. Database Design I
do2. Database Design II
do3. Data Mining & Analytics
do4. Knowledge Management
IT Management Oriented
mn1. IT Project Management I
mn2. IT Project Management II
mn3. IT Planning & Global Strategies
mn4. Legal & Social Issues
mn5. IT Regulatory Compliance
Internet Oriented
**in1. Internet Application Development
in2. Wireless/Mobile Applications
Infrastructure Oriented
if1. Network Design
if2. Information Assurance & Security Design
if3. IT Architecture Design
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11. 3. Web Site Engineering Process
Strategy phase--conceptual development & feasibility
Requirement analysis
Detailed design: information, program, structure, navigation and graphic design
Production, usability testing, and prototype
Testing and Implementation
Promotion and evaluation
Shorter SDLC, iterative process
Collaborative process
USER-CENTERED Development Process
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12. Team Project Deliverables
A: Team Organization Statement
B: Business Case Statement
C: Requirement Analysis and Specifications
Site structure chart and transaction process flow
D: Detailed Design
Detailed content, interface design, design layouts, revised site structure chart, Low-Fi prototyping, db
E: Technical and Budget Feasibility Report
F: Project Prototype & Presentation
G: Final Documentation
Gallery of Student Projects
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13. 4. Project Team Issues
Balanced Skill sets -- project management, analysis, design, programming, DB, ASP (or ASP.NET), graphics, usability
Project Leadership -- designated and roving leadership, consensus vs. dominance; followership
Diversity -- majors, cultural, perspectives
Real Clients? challenges and opportunities; realistic cases built on real clients; Dr. Chan’s expectation vs. client’s expectation
Ownership vs. Project Management – project owner should not be project manager
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14. A Web Development Team Client Account Team Strategy/ Consultancy
Internal/external
Account
Team
Strategy/
Consultancy
Maintenance, adm, monitoring, & updating
Webmaster
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15. More Project Team Issues
Time Management -- meetings, virtual collaboration (discussion forums); commitment
Timelines – Don’t fall behind.
Deliverables – posting on ectweb2 course server
Feedback –from potential users, from Dr. Chan
COMMITMENT-- Don’t let your team members carry you. Sign mutual expectation agreement.
Intervention – Joining other teams? Problematic team dynamics? “
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16. More Project Team Issues DL Teams
How to form a DL team?
Communication issues?
Discussion Forum and online chat
Virtual team work?
Strong team lead
Full commitment to roles and responsibilities by everyone on the team
Meeting with me?
When intervention is called for?
Loop Campus Teams – two meetings with me
Presentation time?
In class on week #11
DL teams can present in class or schedule separate presentations
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17. A Quick Poll What was your most recent online purchase?
What types of products or services do you like to buy online?
Why do you enjoy shopping online?
What are your favorite shopping sites?
How loyal are you to any specific sites? How do these sites attract your repeat visits?
If a website has a store location, which channel do you prefer to use? The store or the website? Why?
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18. 5. Internet and e-Commerce Trends Growth of the Internet
Dot com bust begins
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20. Share of Americans Online by Age
Source: Pew Internet & American Life Project, Dec. 2005
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21. Source: Pew Internet & American Life Project, 2006
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23. US eCommerce: The First Five Years
1997 to 2002: explosive growth
Spurred by consumers and VC support for dot-come and traditional retailer, a raging economy
Online shopping households grew from 5m to 36.5m; online sales from $2.4b to 72.1b
Consumers continued shopping online for convenience, selection, and deals, especially travel, consumer electronics, and PCs
CAGR of 97%
Source: Forrester Research
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24. US eCommerce: The Next Five Years
2002 to 2007: consistent, rapid growth
By 2007, households shopping online will increase by 26.4 m and grow to 63m, or 2/3 of all US households
Sales will grow from $72.1b in 2002 to $217.8b in 2007
CAGR of 25%; 8% of total retail sales
Source: Forrester Research
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25. U.S. E-Commerce
More than double over the next six years, reaching $316 billion by 2010, account for 12% of total retail sales in 2010
Most online categories will grow between 10% and 20% compound annual growth rate (CAGR) during the period.
New categories: tools, hardware, flowers, and garden supplies
Improvement in multichannel efforts, customer service, and fulfillment.
The number of new households shopping online will increase between when half of US households will have broadband at home.
Increased 1:1 marketing efforts to find new customers—blogs, chat rooms, and message boards
Source: Forrester Research, August 23, 2004
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26. Web 2.0
“What is Web 2.0: Design patterns and business models for the next generation of software”
The emerging generation of Internet applications and businesses that form the “participatory web” – blogs, wikis, social networking, podcasts – utilizing collective intelligence, providing network-enabled interactive services, giving users control over their own data
User-centric online activities
A core set of principles and practices
Source: riding the waves of “web 2.0” -- Pew Internet project 2006
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28. Web 2.0 Applications
Level-3 applications, the most "Web 2.0", which could only exist on the Internet, deriving their power from the human connections and network effects Web 2.0 makes possible, and growing in effectiveness the more people use them. O'Reilly gives as examples: eBay, craigslist, Wikipedia, del.icio.us, Skype, dodgeball, and Adsense.
Source: wikipedia
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30. 6. Types of E-Commerce Business-to-Consumer (B2C): Internet
Purchasing, knowledge, entertainment, other
Intra-Organizational: Intranets (B2E)
Business intelligence, enterprise portal, workgroup communications, corporate digital library, sales force productivity, workflow, datawarehousing
Business-to-Business (B2B): Extranets
Supply chain management, Customer relationship Mgt; exchange
Consumer-to-Consumer (C2C)
Peer-to-Peer (P2P)
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31. eCommerce Will Penetrate Business and Consumer Markets
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32. The e-Commerce Value Chain
Get and keep
customer interest
Turn interest
into orders
Service customers
Manage orders
Attract
Interact
Act
React
Catalog
Sales
static
dynamic
Advertising Marketing
channels
media
Order capture
Payment
Fulfillment
goods
Customer service
Order tracking
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33. Next Week Review reading assignments.
Visit Amazon.com and google.com to analyze their application of e-commerce value chain.
Select sites for Website Analysis.
Activate your own ectweb or ectweb2 account.
Get the group project account from instructor
Sign up for COL Discussion Forum.
Deliverable A (by with the URL) to instructor
Market News
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