1. Yb Philly & Social media
Sarah peterson & Jenn schifano, YouthBuilD Philly

2. Youthbuild philly social media channels

3. Corporate partnership social media tactics
Document partnership events
Give shout-outs frequently
“Listen” for news from partners
Use tools like TweetDeck and Google News
Share images, information, logos, language
Communicate regularly with communications & PR teams

4. Communications strategy
Use calendars and plan in advance where possible
Measure results monthly
Set targets
Reuse content

5. Social media as a program tool – how?
Create private Facebook groups for each class ; staff and students only
Set clear expectations for behavior and use of group
Sign students up during Orientation, post-Mental Toughness – pair with broader social media training
Encourage YB-specific staff accounts
“DESCRIPTION
A place for YouthBuild staff and students in the Class of 2017 to communicate and celebrate! Please keep your posts positive and respectful.”

6. Social media as a program tool – why?
Better than phone numbers (having both is best) for communication and retention
Ongoing communication from a universally accessible “place,” useful to students on worksite or missing school
Community meeting-like space for shout-outs, questions, announcements
Post-graduation space for communicating with alumni

7. Engaging our immediate community
Include social media in annual staff training; using photos by staff and students for posts
Use biweekly board s to inform board members as ambassadors and share calls to action
Have in-person social media “moments” with students

8. Social media and sustainability
Useful for funding contests and other calls to action
Establishes credibility and showcases relationships
Facilitates communication and responsiveness with many audiences
Builds on relationships