1. Representative Online Panel Surveys in the Philippines: The SWS-TV5-Voyager Approach
Gerardo A. Sandoval (SWS),
Jose Roberto A. Alampay (TV5) and
Kamyll Angeli J. Blanco (Voyager)
For Presentation in Track 5: QOL Research Methods;
Theme: Surveys and Methodologies
2016 ISQOLS Annual Conference, Seoul, South Korea
August 25-27, 2016

2. RP Map and Geographic data
MINDANAO
VISAYAS
LUZON
Philippines
4 major areas
18 regions
81 provinces
1,489 municipalities
145 cities
42,036 villages/barangays
301,000 km2
7,107 islands
2015 population = M
Source:

3. Background Part of Bilang Pilipino 2016 of TV5
a comprehensive coverage of the May national and local elections
“Bilang Pilipino” meaning
Numbers and statistics
Counting of Filipinos
As a Filipino

4. Description
Nationally representative sample of 1,200 voters who participated in a face-face survey and became panel respondents to a mobile survey.
Survey modes:
Face-to-face, pen-and-paper interviews
Panel mobile survey

5. One-Time Face-to-Face Survey
Used SWS standard sampling and fieldwork procedures to identify a nationally representative sample of 1,200 voters
Measured voting preferences for the 2016 national elections, voting attitudes, opinion on current issues and socio-demographic characteristics in a single questionnaire
Training: 2-day training on fieldwork methodology, questionnaire implementation and use of smartphone for fieldwork staff
Fieldwork on March 8-11, 2016

6. Panel Mobile Surveys (1/5)
Respondents of the face-to-face survey became the panel for the mobile survey
No need to ask demographic data as they were already obtained in the face-to-face survey
Answered 2-3 questions received from SWS on a daily basis during weekdays from March 14 to May 31, 2016
Trained by SWS interviewers on using smartphone
Signed contract containing respondent responsibilities for panel mobile surveys
Received smartphone as incentive

7. Panel Mobile Surveys (2/5)
1. Pindutin ang MESSAGING icon.
2. Buksan ang mensahe ng SWS.
3. Pindutin ang LINK.

8. Panel Mobile Surveys (3/5) 4. Piliin ang unang ACTION.
5. Pindutin ang OK.
6. Piliin ang BROWSER.

9. Panel Mobile Surveys (4/5)
7. Antaying magbukas ang browser.
Pindutin ang START.
8. Basahin ang tanong.
9. Pindutin ang napiling sagot.
Pagkatapos ay pindutin ang ARROW.

10. Panel Mobile Surveys (5/5)
10. Basahin ang kasunod na tanong.
11. Ipagpatuloy hanggang masagot ang lahat ng tanong.
12. Hintaying lumabas ang “SURVEY COMPLETED.”

11. Partners (1/3)
TV5 ( a Filipino broadcasting company engaged in the production and delivery of media content in audio, audiovisual and digital formats
Suggested questions for the panel mobile surveys
Released survey results to the public through whatever medium it deems best
Uploaded survey results to the BILANG PILIPINO website and share survey results with its BILANG PILIPINO 2016 partners.

12. Partners (2/3)
Voyager Innovations ( a technology systems, solutions and platform provider.
Developed and maintained online survey platform for sending questions to and receiving responses from smartphones
Zero-rated survey links used by respondents in sending responses
Sent SMS blast with survey link to respondents at 7:00 a.m. of each weekday
Processed survey responses received

13. Partners (3/3)
Social Weather Stations ( a private, non-stock, non-profit academic social research institution engaged in public opinion polling in the Philippines.
Generated a nationally representative sample of 1,200 voter respondents and conducted face-to-face survey
Distributed the smartphones provided by Voyager to the respondents.
Finalized and translated survey questions
Analyzed results and prepared report for each survey day

14. SWS-TV5 March 14, 2016 Bilang Pilipino Mobile Survey
Date of Panel Response Sample Error
SMS blast Respondent Rate Sizes Margins
Philippines : Mar 14 1,200 VV* 71% 848 ± 3%
Metro Manila : Mar VV 73% ± 7
Balance Luzon : Mar VV 69% ± 7
Visayas : Mar VV 76% ± 6
Mindanao : Mar VV 65% ± 7
Note: Time period of mobile survey was from 8:00 am to 12:00 nn.
* Respondents: VV = Validated Voters.

15. AWARENESS OF THE MARCH 8 SUPREME COURT RULING THAT GRACE POE IS QUALIFIED TO RUN FOR PRESIDENT, PHILIPPINES: BILANG PILIPINO MOBILE SURVEY MAR 14, 2016 36 64
Knew of it just now
% of validated voters
Knew of it before
Q1. Nitong Marso 8, 2016 ay nagdesisyon ang Korte Suprema na kwalipikadong tumakbo si Grace Poe sa pagka-Pangulo. Dati na po ba ninyo itong alam o ngayon lamang ninyo ito narinig? [Dati nang alam; Ngayon lang narinig]

16. OPINION ON THE MARCH 8 SUPREME COURT RULING THAT GRACE POE IS QUALIFIED TO RUN FOR PRESIDENT, PHILIPPINES: BILANG PILIPINO MOBILE SURVEY MAR 14, 2016
Don’t Know
Strongly Disagree 4 7 8 16 28 38
Somewhat Disagree
Strongly Agree
% of validated voters
Undecided
Somewhat Agree
Q2. Gaano po kayo sumasang-ayon o hindi sumasang-ayon sa desisyong ito ng Korte Suprema sa kandidatura ni Grace Poe? [Talagang sumasang-ayon; Medyo sumasang-ayon; Hindi tiyak kung sumasang-ayon o hindi sumasang-ayon; Medyo hindi sumasang-ayon; Talagang hindi sumasang-ayon; Hindi alam]

17. March 21, 2016 Bilang Pilipino SWS Mobile Survey
Date of Panel Response Sample Error
SMS blast Respondent Rate Sizes Margins
Philippines : Mar 21 1,200 VV* 66% 794 ± 3%
Metro Manila : Mar VV 68% ± 7
Balance Luzon : Mar VV 64% ± 7
Visayas : Mar VV 67% ± 7
Mindanao : Mar VV 65% ± 7
Note: Time period of mobile survey was from 8:00 am to 11:00 pm.
* Respondents: VV = Validated Voters.

18. HAVE WATCHED THE PRESIDENTIAL DEBATE LAST MARCH 20, 2016, PHILIPPINES: BILANG PILIPINO SWS MOBILE SURVEY, MAR 21, 2016 6 43 52
Don’t Know
% of validated voters No
Yes
Q1. Napanood mo ba ang pinakahuling Presidential Debate nitong Marso 20, 2016?

19. WHO CAME OUT THE BEST DURING THE PRESIDENTIAL DEBATE LAST MARCH 20, 2016?, PHILIPPINES: BILANG PILIPINO SWS MOBILE SURVEY, MAR 21, 2016
Don’t Know 4 8 17 31 39
Jojo Binay
Grace Poe
Mar Roxas
% of validated voters
Rody Duterte
Base: Among those who watched the Presidential Debate last March 20, 2016.
Q2. Sa iyong palagay, sino ang lumabas na pinakamahusay sa Presidential Debate noong March 20, 2016?

20. March 22, 2016 Bilang Pilipino SWS Mobile Survey
Date of Panel Response Sample Error
SMS blast Respondent Rate Sizes Margins
Philippines : Mar 22 1,200 VV* 67% 806 ± 3%
Metro Manila : Mar VV 71% ± 7
Balance Luzon : Mar VV 63% ± 7
Visayas : Mar VV 74% ± 7
Mindanao : Mar VV 61% ± 7
Note: Time period of mobile survey was from 7:00 am to 12:00 nn.
* Respondents: VV = Validated Voters.

21. SOURCES OF VOTES FOR RODY DUTERTE FROM THE
MARCH 18 PRE-DEBATE VOTING PREFERENCES, PHILIPPINES:
BP SWS MOBILE SURVEYS OF MAR 18 AND MAR 22
Total PH
Votes for Duterte, Rody 26.0%
Duterte, Rody 18.8
Poe, Grace 1.6
Binay, Jojo 1.5
Roxas, Mar "Daang Matuwid" 0.6
Defensor Santiago, Miriam 0.3
Don't Know 0.2
Did not vote on March
Source of votes from March 18 preferences
March 18 and March 22: Q1. Kung ang eleksyon ay gaganapin ngayon, sino ang pinakamalamang ninyong iboboto bilang PRESIDENTE ng PILIPINAS? (PUMILI NG ISA)

22. BEST CANDIDATE TO ADDRESS THE ISSUE, PHILIPPINES:
BILANG PILIPINO SWS PANEL MOBILE SURVEY,
APR 5, 2016 (n=687)
“Lowering price of commodities”
“Increasing wages of workers” 32 18 16 2 6 9
Poe
Duterte
Binay
Roxas
Santiago
None
Don't know 29 20 19 15 2 5 10
Poe
Duterte
Binay
% of validated voters
Roxas
Santiago
None
Don't know
Question. Sa iyong palagay, sino sa mga kandidato sa Presidente ng Pilipinas ang pinaka-makatutugon sa isyung [SPECIFIC ISSUE]? (1 SAGOT LAMANG)

23. BEST CANDIDATE TO ADDRESS THE ISSUE, PHILIPPINES:
BILANG PILIPINO SWS PANEL MOBILE SURVEY,
APR 6, 2016 (n=697)
“Fighting corruption”
“Health for all” 33 27 14 10 4 8
Duterte
Poe
Roxas
Binay
Santiago
None
Don't know 40 20 16 13 2 8
Poe
Duterte
Binay
Roxas
Santiago
None
Don't know
% of validated voters
Question. Sa iyong palagay, sino sa mga kandidato sa Presidente ng Pilipinas ang pinaka-makatutugon sa isyung [SPECIFIC ISSUE]? (1 SAGOT LAMANG)

24. BEST CANDIDATE TO ADDRESS THE ISSUE, PHILIPPINES:
BILANG PILIPINO SWS PANEL MOBILE SURVEY,
APR 7, 2016 (n=678)
“Education for the poor”
“Food for the poor” 37
Poe 37
Poe 20
Duterte 21
Duterte 18
Binay 17
Binay
% of validated voters 15
Roxas 14
Roxas 1
Santiago 1
Santiago 1
None 3
None 6
Don't know 7
Don't know
Question. Sa iyong palagay, sino sa mga kandidato sa Presidente ng Pilipinas ang pinaka-makatutugon sa isyung [SPECIFIC ISSUE]? (1 SAGOT LAMANG)

25. BEST CANDIDATE TO ADDRESS THE ISSUE, PHILIPPINES:
BILANG PILIPINO SWS PANEL MOBILE SURVEY,
APR 8, 2016 (n=663)
“Fighting crimes that victimize ordinary citizens”
“Solving the traffic problem” 54
Duterte 27
Duterte 18
Poe 27
Poe 10
Roxas 18
Roxas
% of validated voters 8
Binay 11
Binay 2
Santiago 1
Santiago 1
None 5
None 7
Don't know 11
Don't know
Question. Sa iyong palagay, sino sa mga kandidato sa Presidente ng Pilipinas ang pinaka-makatutugon sa isyung [SPECIFIC ISSUE]? (1 SAGOT LAMANG)

26. BEST CANDIDATE TO ADDRESS THE ISSUE, PHILIPPINES:
BILANG PILIPINO SWS PANEL MOBILE SURVEY,
APR 12, 2016 (n=619)
“Cleanliness of the environment”
“Disaster preparedness” 35
Poe 31
Poe 29
Duterte 26
Duterte 14
Roxas 20
Roxas
% of validated voters 10
Binay 11
Binay 2
Santiago 2
Santiago 3
None 3
None 7
Don't know 8
Don't know
Question. Sa iyong palagay, sino sa mga kandidato sa Presidente ng Pilipinas ang pinaka-makatutugon sa isyung [SPECIFIC ISSUE]? (1 SAGOT LAMANG)

27. BEST CANDIDATE TO ADDRESS THE ISSUE, PHILIPPINES:
BILANG PILIPINO SWS PANEL MOBILE SURVEY,
APR 27, 2016 (n=666)
“Defending Philippine territories”
“Peace in Mindanao” 39
Duterte 51
Duterte 24
Poe 19
Poe 15
Roxas 13
Roxas
% of validated voters 11
Binay 9
Binay 3
Santiago 1
Santiago 1
None 2
Don't know 6
Don't know 6
None
Question. Sa iyong palagay, sino sa mga kandidato sa Presidente ng Pilipinas ang pinaka-makatutugon sa isyung [SPECIFIC ISSUE]? (1 SAGOT LAMANG)

28. UNWEIGHTED: THOSE WHO ANSWERED THE MOBILE SURVEY, TOTAL PHILIPPINES: BILANG PILIPINO SWS MOBILE SURVEY, MAR 14 TO MAY 31, 2016
Mar 14
Mar 21
Mar 28
Apr 04
Apr 11
Apr 18
Apr 25
May 03
May 09
May 16
May 23
May 30 10 30 50 70
Average Total PH 54.3%
% of validated voters
42%

29. Final Comments (1/2)
The panel mobile survey is a pioneering effort in the Philippines to utilize mobile digital technology for scientific, rapid opinion tracking of a statistically representative national panel of voters (not opt-in panels)
Given the panel structure, the background information and much other information are collected only once, saving a lot of time
Requires large initial investment, but can be compensated by lower fieldwork costs after

30. Final Comments (2/2)
With 54% average response rate, target sample needs to be doubled or examine other means to increase response rates (e.g. SMS reminders, additional incentives)
Telecommunication facilities need to be considered
Probability based online panel can be data collection method for the future in the Philippines

31. Thank you!